How to Acquire More Clients as a Freelancer

The freelance life seems to be the good life: you can make your own hours, you have control over how much money you bring in, and you are your own boss – what could possibly go wrong? The reality of freelance life is that it’s a struggle to find work and to consistently acquire more Read more

Establish Product-Story Fit

Why do you need to establish a good product-story fit? Connecting your product and brand story is a great way to get more customers, clients, and leads. The story behind your product, the story that started your business is a big part of who you are and what you offer. Sharing it with your audience Read more

Increase Digital Brand Visibility with Licensed Content

Using someone else’s content may seem counter-intuitive, but it can actually work to your benefit. Licensed content is a great resource for your brand when used appropriately. Keep reading to find out how to use licensed content to build your brand visibility. Read more

10 Reasons Why You Need a Digital Strategy

Many businesses go through the motions of their life and never consider the need for a specific digital strategy. This is a big mistake. We’ve outlined 10 basic reasons why a digital strategy is necessary for your brand. These are 10 problems that your brand can side step on the race to success.  Read more

4 Reasons Why Consumers View Brands As Relationships

We all understand the importance of having healthy relationships in our lives. But, we may often forget how healthy relationships impact our businesses. Of all the success metrics, if we measure brands the way we measure healthy relationships, we can easily outperform the competition. That’s why you should understand the reasons why consumers view brands Read more

5 Steps Towards Building Brand Credibility

These days, businesses rise and fall at the drop of a hat. So what sets apart a brand that succeeds versus one that doesn’t in this volatile market? Brands that create relationships with their customers and gain their trust and loyalty are much more likely to succeed. Read more

Using Content Roundups to Build Your Digital Brand

Content roundups can be a quick way to build your digital brand, especially if you don’t have time to write all new content. However, there are a few rules you should follow for optimum growth. Keep reading the find out more. Read more

5 Digital Branding Ideas for Live Events

Live events are gaining steam and growing in popularity in just about every industry. In fact, according to Bizzabo’s Event Marketing 2018: Benchmarks and Trends, most event marketers believe that events are the single most effective marketing channel (31%), which is why we’re seeing an unparalleled growth in marketing led events. That being said, live Read more

How to Make Money From Your Digital Brand

One of the greatest benefits of having a strong digital brand is the ability to use it as a means to generate revenue. If you’ve developed a large or loyal following, you can make money from your digital brand. Read more

7 Steps to Creating and Executing an Editorial Calendar

An editorial calendar is a great addition to any content creating aspect of your business. With 7 easy steps, you can completely organize and effective editorial calendar.  Read more

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