Resurrect Your Landing Page Performance

Optimized landing page performance is key to generating leads on your website. If you want to know how to use this powerful marketing tool, read on. Read more

A Content-first Approach to Redesigning Your Firm’s Website

A content-first approach to website redesign has become the go-to strategy for modern marketers. Here’s why content is being put front and center in today’s web marketing. Read more

6 Steps Marketers Can Take to Prepare for ‘California’s GDPR’

Marketers get ready, because the CCPA (California Consumer Privacy Act) is coming, and it may just change everything. If you collect consumer data in or from the state of California, you need to make sure that you are prepared to adapt. Read more

How the Rise of Direct-to-Consumer Brands Has Changed Content Marketing

It’s no secret that today’s consumer economy looks very different from a decade ago. It seems like the direct-to-consumer businesses model is trending with entrepreneurs. How does a brand successfully harness the power of content marketing in such a fast-paced direct-to-consumer digital landscape? Read more

9 Things Logo Designers Wish Clients Knew

If you want to know how to communicate with logo designers to get the best result possible for your digital brand, keep these 9 tips in mind.        Read more

How Brand Guidelines Make or Break Brand Management

Brand management used to be a much simpler task. All it took was a single communication to designers and vendors outlining your logo, colors, typography, and other specifics. Today, that process has been complicated by a number of changes to your brand guidelines. There are more digital touchpoints than ever. Read more

Easy Guide to Website Valuation: How Much is Your Website Worth?

It’s no secret that people who build and run their e-businesses work incredibly hard. While each business has its own unique day to gay goals, message, and practices, many entrepreneurs share a similar goal: eventually selling their business. But what is this process like? And how can the monetary value of a business even be Read more

How to Use Your Digital Brand to Land the Perfect Job

Your digital brand can be used for more than just creating your own business. It can also generate interest in you for a new job. Believe it or not, you can use your digital brand even to land you the perfect job. Read more

Website or Social Media Page – Which is More Cost Effective for Your Brand?

There shouldn’t be any doubt in anyone’s mind that having a strong online digital presence is one of the most important things for a brand in our technologically oriented society. That being said, building and maintaining a digital presence can require quite a bit of time and money. Entrepreneurs and small business owners may be Read more

How to Acquire More Clients as a Freelancer

The freelance life seems to be the good life: you can make your own hours, you have control over how much money you bring in, and you are your own boss – what could possibly go wrong? The reality of freelance life is that it’s a struggle to find work and to consistently acquire more Read more

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