As the second most popular website and one of the most used search engines in the world, YouTube should definitely be on every marketer’s radar. While the focus of YouTube strategies is usually centered around creating great content (undoubtedly important!) there is a second value for using YouTube – to generate and capture leads.
If you want to assess the success of your digital branding efforts, you must establish metrics. Watch this video to discover which metrics are key.
If you haven’t updated your digital brand in a while or if you are changing careers, it may be time for a rebrand. Find out why and when to rebrand.
If you are seeking political office, it is critical that you leverage technology and establish your digital brand.
A major benefit of having a strong digital brand is the ability to use it as a launching pad for your career.