3 Steps to Build a Great Medical Brand

Having an online presence is very important if you’re looking to create a great medical brand. This is because people almost always search online to find medical practices before working with them in person. Not having a digital presence for your medical brand will kill your business before it even has a chance to grow. Read more

Should Your Secondary Brand Have a Different Website?

There are a lot of factors that go into branding, digital-identity building, and whether your brands should come together or not. Read on to learn more about whether your secondary brand needs its own website or not.  Read more

The Power of Copywriting in Branding

Branding is a powerful tool that helps your brand get its message across and attract customers. However, copywriting plays a much bigger role in this than most people realize. Read more

Rebranding a SaaS startup

If it’s time to rebrand your SaaS startup, don’t panic. Take in some tips from this helpful guide to make the transition smooth. Read more

ReBranding You: A New Year, A New You

If you are looking into rebranding, but don’t know where to start, don’t worry. Keep these helpful tips in mind to take your company to the next level. Read more

Branding for Startups at the example of AirBnB and Uber

The early days of a startup are an exciting time, but also a difficult one. Here are how some of the biggest startups out there made a smart start. Read more

Nailing the Element of Nostalgia in Your Branding Efforts

Many marketers are jumping on the nostalgia bandwagon, but it can be tricky to get it right. Here’s how to do nostalgia right when it comes to branding. Read more

Is Emotional Storytelling the Future of Branding?

Emotional storytelling is taking over branding, but what is it? And how can you use it to your brand’s advantage? Why Appealing to Emotion Matters It’s no secret that many humans largely operate based on emotion, so if you want to appeal to them you have to take a more feelings-based approach. Research indicates that Read more

2018 State of Branding Report

Branding is a complex topic that is key to marketing success. Here is how it has evolved in 2018 and how it is expected to continue to change. Read more

How Netflix Defined a Brand

Over two decades Netflix has transformed from a little-known e-commerce site to a massive global brand. This is how they did it. Read more