How to Develop Successful Pay Per Click Campaigns

Online marketing is more effective and efficient when your marketing strategies are targeted towards the right audience. With Adwords and pay per click marketing, you can easily segment your market, directly target, and optimize your paid ad campaigns. Read more

Digital Brand Visibility: How Voice Search Changes Everything

You may not have even considered how voice search will affect the success of your brand, but with voice searches becoming more and more popular, it’s time to address just what it will mean for your search rankings.  Read more

Increase Digital Brand Visibility with Licensed Content

Using someone else’s content may seem counter-intuitive, but it can actually work to your benefit. Licensed content is a great resource for your brand when used appropriately. Keep reading to find out how to use licensed content to build your brand visibility. Read more

SEO for Consultants

SEO for consultants is similar to other SEO initiatives with a few fundamental differences, the main one of which is keywords. If you’re a consulting agency looking to stand out from your competition on online searches, you’ll need to learn about your specific keywords and how to make them work their best for you.  Read more

PPC for Law Firms

Developing PPC for Law Firms can feel like a complicated process. There are keywords to pick and costs to determine. These tips and tricks will make sure that you get a firm footing for your PPC campaigns and find success.  Read more

3 Ways to Generate Leads Using YouTube

As the second most popular website and one of the most used search engines in the world, YouTube should definitely be on every marketer’s radar. While the focus of YouTube strategies is usually centered around creating great content (undoubtedly important!) there is a second value for using YouTube – to generate and capture leads. Read more

How to Make Money From Your Digital Brand

One of the greatest benefits of having a strong digital brand is the ability to use it as a means to generate revenue. If you’ve developed a large or loyal following, you can make money from your digital brand. Read more

PPC for Small Business

PPC for small business has many benefits because of how fast it can generate results. With the right keywords, you can target the right people at the right time and see measurable results. Read more

SEO for Private Practices

SEO for private practices is similar to other SEO initiatives with a few fundamental differences, the main one of which is keywords. If you’re a private practice looking to stand out from your competition on online searches, you’ll need to learn about your specific keywords and how to make them work their best for you.  Read more

Shopify vs. WordPress

When building a website for your e-commerce brand, you may be wondering what website builder you should use. Generally, this question will lead to two main contenders, Shopify versus WordPress. So which one will better address your needs? Read more

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