How Facebook Ads Are Different From AdWords

With all of the different options for advertising your brand, which one do you pick? I’ll go over all of the specifics of how Facebook Ads are different from AdWords.  Read more

The Complete Guide to Keyword Research

Keywords are a huge part of how your content is found online. Learning effective keyword research strategies will dictate whether or not your business can be found online . Read more

Digital Branding Trends to Watch Out For in 2018

It’s looking like its going to be a big year for digital branding. I look forward to the various changes, movements, and trends that businesses and individuals soon will adopt. Knowing what to look for will be half the battle so keep reading to get my eleven digital branding trends to watch out for in Read more

How To Sell With Instagram Shoppable Posts

Instagram has been busy adding Instagram shoppable posts to its docket, and it could benefit your digital brand. Read more

A Cheat Sheet For Working With Social Media Influencers

Influencers can be a great option for getting your brand more social media recognition, but how do you get started? These simple cheats will help build a stronger digital brand by aligning it with the people that matter most to your target audience. Read more

How to Use Google Analytics to Track Email Campaigns

If you’re familiar with email marketing, you know how important it is for generating business.  It’s a cost-efficient, actionable way to share your message with readers.  You can get targeted traffic, increased brand awareness, strengthened consumer relationships, and much more.  You want to track email campaigns to determine the success of your efforts.  Keep reading Read more

How to Negotiate An Email Sponsorship

When you need an instant influx of web traffic, try to negotiate an email sponsorship.  Simply, use another brand’s email list to send traffic to your site. This article outlines exactly how to negotiate an email sponsorship. Keep reading to find out more… Read more

How to Get Your Brand Verified On Instagram

The blue check mark that appears next to an account name on Instagram is coveted and for good reason. Instagram badges verify the authenticity of brands and provide an opportunity for increased visibility and credibility. If you are looking to gain more traction on the platform and improve your digital branding efforts, you want to Read more

3 Tips For Creating Controversial Branding Campaigns

Sometimes brands use highly controversial branding campaigns, and through social sharing, the campaign manages to popularize the brand above expectations. But sometimes, this controversy destroys the brand’s positive image. Find out if controversial branding campaigns are right for your business. Read more

How to Marry Google Analytics to Social Media

There are several tools you can use to track social media engagements. Here is a free tactic to get more insight into how social media is contributing to your revenue. In this article, I’ll walk you through how to marry Google Analytics to social media so you can enhance your digital branding efforts. Read more

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