Digital Branding Institute

Check Out Our Latest Digital Branding Stories

Brands Are Learning How to Master Push Notifications Like Publishers

Push notifications are a new way to reach customers and brands are taking note. Here’s how they are seizing this unique marketing opportunity. Read more

Boosted Posts vs. Facebook Ads – When to Use Each Type

Should you use Boosted posts or Facebook Ads to promote your page and grow your web brand? Read on to learn about the pros and cons of each. Read more

What Others Are Reading

Free Stock Photos: 100+ Free (& Nearly Free) Libraries

Free stock photos are often a necessity for websites that need visual content. If you want to know where to find the best free photos on the web, read on. Read more

5 Ways to Upgrade Your Email Signature to Increase Sales

When you upgrade your email signature you can give your sales a massive boost. Here’s how to make it a staple of your sales strategy. Read more

Step Up Your eCommerce Influencer Marketing Strategy

A solid eCommerce influencer marketing strategy can help grow your customer base and increase sales. But how can you step up your strategy? Read more

Resurrect Your Landing Page Performance

Optimized landing page performance is key to generating leads on your website. If you want to know how to use this powerful marketing tool, read on. Read more

A Content-first Approach to Redesigning Your Firm’s Website

A content-first approach to website redesign has become the go-to strategy for modern marketers. Here’s why content is being put front and center in today’s web marketing. Read more

How to Spot Authentic and Fake Instagram Influencers

Knowing the difference between authentic Instagram influencers and fake Instagram influencers is important for digital branders, but how can you tell the difference? Knowing can be the difference between engaging with a whole new audience and getting social media scammed. If you want to know how to tell genuine Instagram influencers from scammers, read on. Read more

How Much Will Social Media Marketing Cost in 2020?

Many consider the world of social media to be the last frontier when it comes to marketing. While some people are social media junkies, there is a big difference between photographing your lunch for the Instagram and effective social media marketing. Read more

6 Steps Marketers Can Take to Prepare for ‘California’s GDPR’

Marketers get ready, because the CCPA (California Consumer Privacy Act) is coming, and it may just change everything. If you collect consumer data in or from the state of California, you need to make sure that you are prepared to adapt. Read more

How the Rise of Direct-to-Consumer Brands Has Changed Content Marketing

It’s no secret that today’s consumer economy looks very different from a decade ago. It seems like the direct-to-consumer businesses model is trending with entrepreneurs. How does a brand successfully harness the power of content marketing in such a fast-paced direct-to-consumer digital landscape? Read more