Digital Branding Institute

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How the Rise of Direct-to-Consumer Brands Has Changed Content Marketing

It’s no secret that today’s consumer economy looks very different from a decade ago. It seems like the direct-to-consumer businesses model is trending with entrepreneurs. How does a brand successfully harness the power of content marketing in such a fast-paced direct-to-consumer digital landscape? Read more

How to Optimize Your Website for Audio Search

In today’s world, optimizing your website to only get views is not enough. You must optimize for audio search as well. Voice-activated searches are growing in popularity all the time, and missing out on audio search consumers would be a mistake. Here’s how to make sure you can reach those who use audio search tools. Read more

What Others Are Reading

10 Amazing Instagram Stories Examples

If you are looking for some tricks and tips when it comes to mastering advertising via Instagram Stories, it can be helpful to look at effective examples for inspiration. Keep reading to check out these great Instagram stories examples. Read more

How to Use Instagram Stories to Drive Traffic to an Opt-In Form

Every business aims to use social media to increase their reach and customer base, but did you know that you can use Instagram Stories to generate leads? This unique tool can really help you increase your brand’s social media reach when used strategically. If you want to know how to make use of Instagram Stories Read more

3 Simple Offline Strategies to Improve Amazon Seller Feedback

Online merchants on Amazon have a seller feedback problem. It turns out that less than 5% of Amazon shoppers leave feedback on the things that they purchase. This is not usually the fault of the merchant. They did not provide poor customer service or products or drop the ball on delivery. The cause is that Read more

9 Things Logo Designers Wish Clients Knew

Logo designers have an important role when it comes to the creation of a brand’s image. People may see your logo dozens and dozens of times without context, or knowing what your brand is. This is why it is important to have a crisp and accessible logo that makes a visual punch. To get this Read more

How to Use LinkedIn Lead Gen Form Ads

If you are looking for a more efficient way to find quality leads on LinkedIn and are not using LinkedIn lead gen form ads, you are missing out. To discover tips and tricks to set up a LinkedIn ad campaign that collects downloadable leads, read on. Read more

How Brand Guidelines Make or Break Brand Management

Brand management used to be a much simpler task. All it took was a single communication to designers and vendors outlining your logo, colors, typography, and other specifics. Today, that process has been complicated by a number of changes to your brand guidelines. There are more digital touchpoints than ever. Read more

Easy Guide to Website Valuation: How Much is Your Website Worth?

It’s no secret that people who build and run their e-businesses work incredibly hard. While each business has its own unique day to gay goals, message, and practices, many entrepreneurs share a similar goal: eventually selling their business. But what is this process like? And how can the monetary value of a business even be Read more

How To Use Product Reviews To Sell Your E-commerce Products

There are possibly billions of products available online and countless product reviews for many of them. When it comes to online product reviews, many who are looking to succeed in the e-commerce marketplace wonder just how important they are. Do people actually read them? Can product reviews really influence purchasing decisions? Read more

How to Use Your Digital Brand to Land the Perfect Job

Your digital brand can be used for more than just creating your own business. It can also generate interest in you for a new job. Believe it or not, you can use your digital brand even to land you the perfect job. Read more