Digital Branding Institute

Check Out Our Latest Digital Branding Stories

How to Acquire More Clients as a Freelancer

The freelance life seems to be the good life: you can make your own hours, you have control over how much money you bring in, and you are your own boss – what could possibly go wrong? The reality of freelance life is that it’s a struggle to find work and to consistently acquire more Read more

How to Run an Instagram Story Takeover

An Instagram story takeover is a fun way to introduce yourself to a new audience. It can also allow you to interact with new people and showcase your brand in a new way. Giving your audience a new way to engage with your brand if critical if you want to remain top of mind. Keep Read more

What Others Are Reading

5 Online Review Myths You Should Know

In this post, we outlined the five major online review myths that you should know. Not knowing these myths could actually harm your brand. Keep reading to discover these myths. Read more

How to Develop Successful Pay Per Click Campaigns

Online marketing is more effective and efficient when your marketing strategies are targeted towards the right audience. With Adwords and pay per click marketing, you can easily segment your market, directly target, and optimize your paid ad campaigns. Read more

Digital Brand Visibility: How Voice Search Changes Everything

You may not have even considered how voice search will affect the success of your brand, but with voice searches becoming more and more popular, it’s time to address just what it will mean for your search rankings. Read more

Establish Product-Story Fit

Why do you need to establish a good product-story fit? Connecting your product and brand story is a great way to get more customers, clients, and leads. The story behind your product, the story that started your business is a big part of who you are and what you offer. Sharing it with your audience Read more

Increase Digital Brand Visibility with Licensed Content

Using someone else’s content may seem counter-intuitive, but it can actually work to your benefit. Licensed content is a great resource for your brand when used appropriately. Keep reading to find out how to use licensed content to build your brand visibility. Read more

SEO for Consultants

SEO for consultants is similar to other SEO initiatives with a few fundamental differences, the main one of which is keywords. If you’re a consulting agency looking to stand out from your competition on online searches, you’ll need to learn about your specific keywords and how to make them work their best for you. Read more

10 Reasons Why You Need a Digital Strategy

Many businesses go through the motions of their life and never consider the need for a specific digital strategy. This is a big mistake. We’ve outlined 10 basic reasons why a digital strategy is necessary for your brand. These are 10 problems that your brand can side step on the race to success. Read more

PPC for Law Firms

Developing PPC for Law Firms can feel like a complicated process. There are keywords to pick and costs to determine. These tips and tricks will make sure that you get a firm footing for your PPC campaigns and find success. Read more

4 Reasons Why Consumers View Brands As Relationships

We all understand the importance of having healthy relationships in our lives. But, we may often forget how healthy relationships impact our businesses. Of all the success metrics, if we measure brands the way we measure healthy relationships, we can easily outperform the competition. That’s why you should understand the reasons why consumers view brands Read more