Top-performing marketing teams commit to the customer journey and the customer experience, collaborate with other business units and enjoy buy-in from their executive leadership, according to 2015 Salesforce’s annual “State of Marketing” report that surveyed almost 4,000 marketing leaders across various countries. Read more
When it comes to e-mail marketing, breaking through the spam can be difficult. If you want to cut through the noise, your reputation can help you get the job done. Read more
Your customers expect you to be online, so having a digital presence for your small business is a must. People often research businesses and products online before decided to make purchases or work with them. This means that having an engaging digital brand is crucial. If the idea of branding your business is overwhelming because Read more
Everyone in the content marketing industry knows about the customer funnel and its part in the customer journey. If you want to learn more about why top content marketers are ditching the funnel, read on. Read more
Social media isn’t growing like it used to. So, what does that mean for this valuable market? Is social media dead in America? Read more
When it comes to CRO, ditching facts and figures in the pursuit of building a relatable brand might seem crazy. However, there is more to branding than meets the eye. Read more
If visitors come to your site and quickly leave, then you have a high bounce rate. Here’s why they might be leaving and how to reduce your bounce rate. Read more
All digital brands have the goal of achieving brand loyalty amongst their customers. But what does brand loyalty mean to consumers? Read more
Many e-businesses are changing their digital branding strategy to make Instagram their home base. Read on to find out why. Read more
Many consider the world of social media to be the last frontier when it comes to marketing. While some people are social media junkies, there is a big difference between photographing your lunch for Instagram and effective social media marketing. Read more
