When it comes to creating a digital brand, there are a lot of questions that need to be answered. One of the most basic and most complex is “What is your brand identity?”
Knowing your brand’s identity is key. After all, you want to proudly let your audience know about your business and brand. You want them to know what you’re all about.
However, this is easier said than done. Do you have your brand identity figured out?
If you have not already defined it, and do not know for yourself, how can you communicate these ideas to others?
After all, clear communication comes from clear ideas.
These industry insiders know how you can build a strong brand identity. They will be speaking on the topic of identity at the Digital Branding Summit. This is the world’s first-ever completely online digital branding conference. It lasts for 5 days, from January 27th to 31st 2020.
So, let’s take a look!
Brian Fanzo is the founder and CEO of iSocialFanz. He is a Keynote Speaker, Podcaster, and also a Change Evangelist.
Fanzo is giving the opening keynote talk of the Digital Branding Summit. It is called “Using Synergy Between Technology Innovation and Emotions to Build Your Digital Brand.”
It’s no secret that over the last 20 years, the digital landscape has changed in a big way. Tech has changed the way digital branders do many things. However, one big thing has stayed the same.
At the end of the day, you still need to reach people. It takes more than understanding algorithms to touch people’s hearts and minds. It takes a strong brand identity.
Exploring Digital Empathy
In this talk, Fanzo explores how AI and emotional intelligence must come together to reach consumers. He explores how marketers of today and tomorrow will use technology and clever strategies too. Tech will be used to tell powerful stories.
Technology should empower businesses, not bog them down in a sea of bells and whistles. Brian Fanzo knows how to translate “geek-speak” so anyone can get it right.
Phil Pallen is a brand strategist at the Phil Pallen Collective. He is a global speaker and digital nomad. He builds brands for TV personalities, experts and entrepreneurs. His clients have been on Shark Tank, American Idol, The X Factor, Project Runway, and more.
Pallen seeks to empower personalities and businesses around the world to build powerful digital identities.
Author and YouTuber
Pallen co-authored with Lauren Moore the book “Shut Up And Tweet.” It is meant to turn the reader into “a Twitter Rockstar.” Pallen also runs a YouTube channel. On it, he discusses brand building strategies.
His Digital Branding Summit talk “Branding Is Your Secret Weapon” will inspire you to create branding that gets results.
Pallen will teach you to position your brand, build it, and promote it for optimal success too.
Johnson is a world-renowned speaker. She is a prolific author too. She has worked with a range of clients. This includes Fortune 500 companies, volunteers, entrepreneurs, and everyone in between.
Johnson is a best-selling author. She has written or co-written 8 books. Most recently, she contributed to “Fast Forward Files.” It is a collection of thoughts from some of the industry’s top minds. This includes Shazam co-founder Dhiraj Mukherjee and activist and entrepreneur Heather Mills.
Tell Your Story
Johnson is also the founder of Outsourced CMO. They help companies innovate to create stories. Her company helps brands bring their promises to life.
Her talk “Re: Thinking your Brand Identity” invites marketers to approach their brand identity in a new way. Johnson travels the world teaching people how to brand smarter. She is renowned as an innovative thinker and leader too.
SEE ALSO: 6 Simple Tips For Developing A Powerful Brand Identity
Chris Ortolano is the Founder and Principal of Outbound Edge. Outbound Edge is a pipeline assessment practice. Outbound Edge builds Account Strategy Action Plans (ASAP) for B2B Sales and Success teams.
Ortolano is also team lead at Salesstack. Previously, he designed and delivered enablement systems for Cience. He also worked on learning systems at DiscoverOrg.
The Power of Community
Ortolano’s talk at the Digital Branding Summit “Using Communities to Build your Brand,” offers insight on how to make community the focus of your brand identity. This includes:
- How to choose online communities that are the right fit
- Using content to engage with communities
- Exchanging ideas without being salesy
- Build your credibility and increase revenue
Are you looking to leverage the power of community-driven branding, but are not sure where to start? Then you do not want to miss out on this session. Ortolano breaks everything down. So, you will know when, where, and how to make real connections online.
Matt Heinz is the president and founder of Heinz Marketing. He is a prolific author. Heinz is an award-winning blogger too.
Heinz has more than two decades of marketing, business development, and sales experience. His books include “Full Funnel Marketing” and “The Modern Marketer’s Field Guide.”
Heinz is a repeat winner of Top 50 Most Influential People in Sales Lead Management. He is a highly influential marketer, thought leader, and digital influencer.
A Stronger Brand Identity Means More Leads
His talk at the Digital Branding Summit, “How To Use Your Digital Brand To Drive Demand,” covers how to position your business for growth. Learn how content, process, and tools can work together to strengthen your brand.
You will learn about the real-life benefits of lead management programs. The ultimate goal of any business is growth through leads. Heinz explores how sales and marketing can come together to make it happen for your business.
Sydni Craig-Hart is the CEO and co-founder of Smart Simple Marketing. This content marketing firm works with a diverse range of clients. This includes small businesses and major corporations. Some of their clients include Oracle, Google, and also Verizon Wireless.
Craig-Hart is a 4th generation entrepreneur. Since 2006, her team has worked with over 8,000 small businesses. She helps companies to drive engagement with in-demand, growing market segments.
Smart Simple Marketing is a content marketing agency. It helps brands drive engagement. They offer guidance in increasing loyalty with women-owned, minority-owned, and small businesses.
Her talk “Using Diversity To Build Your Brand,” explores how identity intersects with branding and business. Craig-Hart is a noted expert in multicultural marketing.
Ryan Patel is a Board Director and CNN Contributor. He is also a Senior Fellow at Drucker School of Management at Claremont Graduate University. He is a global business executive, thought-leader, and educator. Patel is also a globally recognized authority on international business and political economy.
His work with Pinkberry helped to transform them from a young company to a global leader. During his tenure as the Vice President of Global Development at Pinkberry, the company grew drastically. They went from fewer than 100 locations to more than 270 locations around the world.
Always Look Ahead
Patel’s talk “Emerging Digital Branding Trends from Retail to Food” invites digital branders to take an important look ahead. It’s no secret that we are living in a time of great change. New technologies, platforms, and ideas can quickly dominate the digital marketing landscape.
So, if marketers are not constantly looking ahead, they will likely fall behind.
Modern businesses compete in a vast international digital marketplace for consumer attention. In addition, a lot of the world’s population is shopping on their phones and tablets at all hours.
Things are by no means slowing down, either. So, marketers will face even more big changes in 2020. Patel takes a look at what trends are already affecting things. He also explores what exactly savvy marketers need to stay on top in 2020.
SEE ALSO: Digital Marketing Thought Leaders To Follow In 2020
These Speakers Are Experts On Building Brand Identity
Ultimately, the marketing landscape has changed a lot. So, savvy marketers have a lot on their plates. Trying to keep up can be tricky. You don’t just have to go digital. You have to do it right too.
Internet trends come and go. Platforms fall in and out of style too. Platform algorithms and consumer opinion can change without warning. So, it can be a lot to keep up with.
Want to build a brand identity that truly connects? That is a complex task that involves a lot of careful work and strategy. Technology must blend with the human element. Only then can your story be told. It also needs to be showcased in a way that gets big results.
These industry insiders have all built impressive businesses. They have helped companies build strong brand identities too. As such, they bring years of experience to the Digital Branding Summit.
Which of these speakers are you the most excited about? Let us know below….