Sometimes brands use highly controversial branding campaigns, and through social sharing, the campaign manages to popularize the brand above expectations. But sometimes, this controversy destroys the brand’s positive image. Find out if controversial branding campaigns are right for your business.
Advertising on Instagram is a simple and effective way to grow your digital brand and draw in potential customers to your business.
What customers are saying about us is more important than what we are saying about ourselves. Our digital branding efforts say a great deal about who we are and what value we provide to our prospective customers, clients, partners, members, or consumers.
What do big brands and small brands have in common? They all can create great content equally. There can be content created with an iPhone getting more views and engagements than content created with a million dollar budget. So, if you think you don’t have the ability to create blockbuster content, continue reading as this
Social Media is a great platform for marketing, but only if you understand it. You must understand and be able to analyze your social media ROI to get anything out of it. Here’s how you do it.
Adwords PPC campaigns are a huge part of digital branding. Marketers must know all the rules behind PPC campaigns in order to be successful and make the most out of it. From knowing what goals to define to pointing out the flaws that get in the way of success, here’s everything you need to know!
Facebook Marketing Science and Facebook Creative Shop have teamed up to analyze their own third-party research. They wanted to understand how user behavior affects marketing and develop creative strategies to push the boundaries of Facebook mobile advertising.
Social media is changing the way many consumers make purchases. Today, consumers use social platforms before, during and after a purchase.
One of the greatest benefits of having a strong digital brand is the ability to use it as a means to generate revenue. If you’ve developed a large or loyal following, you can make money from your digital brand.