Branding is a powerful tool that helps your brand get its message across and attract customers. However, copywriting plays a much bigger role in this than most people realize.
Emotional storytelling is taking over branding, but what is it? And how can you use it to your brand’s advantage? Why Appealing to Emotion Matters It’s no secret that many humans largely operate based on emotion, so if you want to appeal to them you have to take a more feelings-based approach. Research indicates that
What customers are saying about us is more important than what we are saying about ourselves. Our digital branding efforts say a great deal about who we are and what value we provide to our prospective customers, clients, partners, members, or consumers.
Are you looking to enhance your digital branding with stock video, stock image, and stock audio? Check out these helpful resources.
A content-first approach to website redesign has become the go-to strategy for modern marketers. Here’s why content is being put front and center in today’s web marketing.
Marketers get ready, because the CCPA (California Consumer Privacy Act) is coming, and it may just change everything. If you collect consumer data in or from the state of California, you need to make sure that you are prepared to adapt.
It’s no secret that today’s consumer economy looks very different from a decade ago. It seems like the direct-to-consumer businesses model is trending with entrepreneurs. How does a brand successfully harness the power of content marketing in such a fast-paced direct-to-consumer digital landscape?
Using someone else’s content may seem counter-intuitive, but it can actually work to your benefit. Licensed content is a great resource for your brand when used appropriately. Keep reading to find out how to use licensed content to build your brand visibility.
Content roundups can be a quick way to build your digital brand, especially if you don’t have time to write all new content. However, there are a few rules you should follow for optimum growth. Keep reading the find out more.
An editorial calendar is a great addition to any content creating aspect of your business. With 7 easy steps, you can completely organize and effective editorial calendar.