Experts take different approaches when they want to find social media content. Some schedule posts across platforms months in advance, while others like to wing it completely. Some do a mix of both too.
Regardless, all of these approaches have one thing in common: content. And lots of it!
You need to post a lot of content consistently if you want to make an impression, but how exactly can you do this?
Here are some ways you can find social media content.
Create Your Own Original Social Media Content
When you create your own content, you make sure that you always have fresh and new things to share with your followers.
This has its pros and cons. While it can be more time consuming and expensive, it does not always have to be. In this blog post, we will explore some free tools that can help make this easy.
Also, original content gives you a lot more control over your branding. It will be difficult to create a brand that has its own voice without any original content.
Here are some places you can share your own content and tools that you can use to make it.
Your blog is a place where you can create longer-form social media content and prove your value in a more in-depth way.
You also can write about whatever you want, including content roundups. You can add your voice to popular topics and trending conversations and prove yourself as a trusted resource. Also, you can share links to it throughout your social media accounts, driving more traffic to your site.
Canva is a web-based design tool that makes creating images easy. You can then share this digital content across your social networks.
Canva is especially useful for digital branders because it has a selection of social media templates that help you create posts in the right size for different platforms.
Instagram doubles as both a social network and a tool. Its filters can help make even the most lackluster photo irresistibly eye-catching.
It also is useful because it makes it easy to share your photo across various social platforms.
SEE ALSO: Is Instagram Removing Likes?
Wistia is a video hosting and analytics platform. It makes uploading and sharing videos across your networks easy.
Wistia is great for beginners because it offers a Learning Hub. It has a ton of helpful resources to get you started on your video marketing journey.
Piktochart is a site that lets you create your own infographics. Infographics are important because they allow you to combine data, which lends you credibility, with images, which are a powerful way to communicate with your following.
Images are so important to social media. When people hear information, they remember only 10% of that information 3 days later. On the other hand, if a relevant image is paired with the exact same information, it’s a different story. People retained 65% of the information paired with an image three days later.
For incredibly short-form written content, sending out a simple Tweet can work wonders. Depending on your business and brand, regular text-only updates might be the key to success.
Moonpie is one company that is known for its sassy and absurd text-only Twitter posts.
Find Social Media Content Online
Creating content is great! However, especially if you are a small business owner or entrepreneur doing everything yourself, creating brand new content all the time for all of your platforms would be quite difficult.
The key to avoiding burnout is mixing original content with content that you source online. Here are some places that you can find social media content.
Pinterest is often overlooked by digital branders, but it is one of the best places to find social media content online. On Pinterest, you can follow content hubs that have been curated by individuals and brands. On the platform, these are called “boards.”
In order to make the best use of Pinterest for social media content, follow boards based on relevant topics. Then share content you find right to your social networks.
Of course, you know what YouTube is. But, did you know that it is the second-largest search engine on earth after Google? Also, users globally watch more than one billion hours of video a day.
With almost endless video content available, it is almost guaranteed that you will be able to find social media content to share with your community.
With Feedly, you can subscribe to some of your favorite blogs and streams and have them sent right to your inbox. You can also integrate Feedly into your social tools, which makes it easy to share content.
Buzzsumo is a useful tool. You can use it search for the most socially shared content by topic or domain name.
This is helpful because it allows you to easily access content that people are already enjoying in topics that work for you.
For example, say you want to share some social media marketing content: Simply type “social media marketing” into Buzzsumo and see what comes up.
If you like it, you can share it very easily.
This functions as a social network, but it is built for content curation. You create an account and then follow people and topics that are relevant to the kinds of topics you want to post content about.
Then, your feed will fill up with that content. Schedule and post it across your social networks.
This platform was made especially for content curation. It sources articles from all over the web. Its algorithm shows you content it thinks you will like based on your preferences.
You can then share these posts to your social networks.
User-generated content, or content made by a brand’s following, is incredibly important to any content strategy.
For one, it gives your community a way to participate. They can directly engage with you and be rewarded for it with attention, prizes, a social media boost, or just with an enjoyable experience.
Secondly, it lightens your load. User-generated content is free to you and requires none of your time or energy to make.
However, you cannot always count on it. If your brands is very new and unestablished, you may not be able to get a huge amount of it.
While some brands, like Glossier, have managed to build an entire brand off of largely user-generated content, that is quite a unique situation.
For most brands, this content is supplemental. If you rely on it and do not receive any, you will be in an uncomfortable situation.
Here are some ways to inspire your community to make more user-generated content.
1. Share User Posts Regularly
Once fans know you spotlight them and share their content, they will be more likely to engage online. It gives people even more incentive to post about you. It also shows that you appreciate them, which is priceless when it comes to building a customer-brand relationship.
For example, Taco Bell retweeted this post, in which they were mentioned, of a fan who had a Taco Bell themed wedding.
2. Contests And Giveaways
Many companies hold contests or giveaways for their followings. Users participate by uploading content onto a social platform using a branded hashtag.
Companies then choose which posts to share on their own pages and winners from the participants.
Usually, even if companies appear to be giving away impressive prizes, their value is worth a fraction of the buzz they generate on social media.
3. Monitor Social Media Mentions
There are a number of social listening tools you can use to find out who is talking to or about you. You want to look not only at posts you are tagged in but in ones with relevant hashtags to your business. When you see positive Tweets, retweet them to your audience.
This has two purposes. For one, it shows that there is a positive organic buzz about you. Secondly, it encourages more people to Tweet positively about you. Fans will know that you are listening and would love to be recognized by you.
Ultimately, when it comes to finding social media content, you have many options! It is all about finding a balance of original content, sourced content, and user-generated content that works for your brand.
This content can be textual, image-based, video, or even audio content. It is recommended that you have a mixture of all of them. Also, tailor your posts strategically for each platform. For example, while you can share all of the content types on your Facebook page, if you are sharing something on Instagram, it should definitely have a visual element!
Don’t be afraid to try a bunch of different things. That’s how you will find social media content that your audience responds to the best.
Where do you think you be most likely to find social media content? Comment below…