Email Marketing is like dating. All types of relationships and communication in the world depends on trust. The same principle applies to email marketing.
When optimizing your digital marketing efforts, you must consider A/B testing.
Never buy a house on rented land. I’m sure you heard this uttered by social media thought-leaders. Not only is this sage advice, but it’s also the main reason you should find ways to improve your email open rates.
Is email marketing better than social media? This answer may be different depending on who you ask.