One of the biggest challenges when digital branding is finding the time in your busy day to execute. Thankfully, you can reference these 5 time saving tools to ease your digital branding efforts.
Let’s jump right in…
What to use it for: Scheduling and “buffering” social media updates
Why you’ll love it: Buffer allows you to set a posting schedule and then buffer/queue your social media updates in advance. This leaves more time to do other social media activities such as conversing and building relationships.
DBI Tip: Set aside one hour a week to add social media updates to your Buffer queue that will be
posted across all your social media channels for the next seven days. Use the rest of your social media time to comment on, retweet and share articles of media contacts you want to build relationships with.
What to use it for: Finding publicity opportunities to enhance your digital credibility.
Why you’ll love it: HARO emails reporter queries related to your industry straight to your inbox so you don’t miss out on potential PR opportunities. If you’re based outside the US, SourceBottle is another great option.
DBI Tip: Avoid using the service to pitch other ideas to journalists – this is a real no-no.
What to use it for: Monitoring web presence and competition
Why you’ll love it: Google Alerts are free and simple to set up, you can choose the delivery frequency you like, and get valuable intelligence sent directly to your email.
DBI Tip: Set up a Google Alert for your name, the name of your business, your competitors and other industry influencers, and topics you’re an expert on to keep track of mentions online. To track social media specific mentions, try using SocialMention.
What to use it for: Organizing online resources and research
Why you’ll love it: Evernote allows you to capture and organize everything to build your digital brand. All your notes are accessible anywhere via a computer or mobile device.
DBI Tip: Create notes for all content such as PDFs, eBooks, quotes, blog posts, and graphics and tag them accordingly. Over time, you’ll build a repository of content that can ease your digital branding efforts.
What to use it for: Consuming and organizing your favorite blog.
Why you’ll love it: Feedly lets you organize the feeds of all your favorite blogs in one place. You can then scroll through their headlines to get a feel for what’s trending and what will help your digital branding efforts.
DBI Tip: Stay on top of the latest digital branding tips. Add the DBI RSS feed here.
Are there any other tools you use to build your digital brand? Let me know in the comments section below…