Best and Worst Brand Moves of 2018

We can learn a lot from the branding actions taken by businesses. Read on to learn more about the best and worst brand moves of 2018.  Read more

Why Brand Consistency Matters in the Ad Tech Age

While the ad tech age offers exciting innovations in digital marketing, it’s important not to let your brand get lost in the bells and whistles. Here’s why you need to focus on brand consistency in the face of ad tech. Read more

How Many Leads Are Lost to Negative Search Results?

It’s no secret that people research brands before they do business with them. If you want to know how many leads are lost to negative search results and negative reviews, read on. Read more

Why Brands Are Moving to Instagram

Many e-businesses are changing their digital branding strategy to make Instagram their home base. Read on to find out why. Read more

Is Your Brand a Trick or Treat?

Is your brand a trick or treat? Do your customers perceive your brand the way you think they should? Read more

What Is Digital Branding

What customers are saying about us is more important than what we are saying about ourselves. Our digital branding efforts say a great deal about who we are and what value we provide to our prospective customers, clients, partners, members, or consumers. Read more

How to Get Your Brand Verified On Instagram

The blue check mark that appears next to an account name on Instagram is coveted and for good reason. Instagram badges verify the authenticity of brands and provide an opportunity for increased visibility and credibility. If you are looking to gain more traction on the platform and improve your digital branding efforts, you want to Read more

Influencer Disclosure Guidelines: What Brands Need to Know

Do you want to work with influencers, but aren’t sure how to comply with influencer disclosure guidelines? Here’s how to protect your brand so taking part in influencer campaigns is a breeze. Read more

Boosted Posts vs. Facebook Ads – When to Use Each Type

Should you use Boosted posts or Facebook Ads to promote your page and grow your web brand? Read on to learn about the pros and cons of each. Read more

How to Spot Authentic and Fake Instagram Influencers

Knowing the difference between authentic Instagram influencers and fake Instagram influencers is important for digital branders, but how can you tell the difference? Knowing can be the difference between engaging with a whole new audience and getting social media scammed. If you want to know how to tell genuine Instagram influencers from scammers, read on. Read more

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