It’s no secret that today’s consumer economy looks very different from a decade ago. It seems like the direct-to-consumer businesses model is trending with entrepreneurs. How does a brand successfully harness the power of content marketing in such a fast-paced direct-to-consumer digital landscape?
Why do you need to establish a good product-story fit? Connecting your product and brand story is a great way to get more customers, clients, and leads. The story behind your product, the story that started your business is a big part of who you are and what you offer. Sharing it with your audience
We all understand the importance of having healthy relationships in our lives. But, we may often forget how healthy relationships impact our businesses. Of all the success metrics, if we measure brands the way we measure healthy relationships, we can easily outperform the competition. That’s why you should understand the reasons why consumers view brands
Aesthetics are important. We can’t forget that when creating content. Here are five tips to make your blog visually appealing.
Staying true to your digital brand is crucial. While some people are averse to creating a digital brand, we know the perks of sticking to our brand. On the other hand, it can feel like we are putting ourselves into a box when we brand. My goal is that this guide will help you pick
Guest blogging can be a significant step forward for your digital brand. Before you submit a guest post, there are a couple of important questions to consider. Look through this list of questions to ask yourself before guest blogging so that you can get a fuller understanding of why you want to start posting on
Stock photos, so many people have an adverse reaction to the word. Over my years as a blogger, I have grown to love these time-saving images though, and that’s because I go past the basic cringe-worthy stock photos that are on the internet. It’s so easy to write all stock photos off, but you definitely
A podcast is your connection to your listeners who value your knowledge and wish to learn from you. There are different forms of podcasts, and knowing which one suits you best is the first step towards making this happen. Once you feel prepared to give it a go, you’ll have to sell it to your
Reputation management is an essential part of digital branding. From reviewing content before it’s posted to social media to monitoring accounts for signs of hacking attempts, every brand should have a plan for minimizing PR disasters. Here are 5 ways that you can protect your company’s reputation on social media.
If you’re looking to give your digital brand perception a new look with a digital rebrand, you should first consider why you want to rebrand yourself, what to do before rebranding, how to manage your rebrand, and what to do after you rebrand yourself.