The Power of Copywriting in Branding

Branding is a powerful tool that helps your brand get its message across and attract customers. However, copywriting plays a much bigger role in this than most people realize. Read more

ReBranding You: A New Year, A New You

If you are looking into rebranding, but don’t know where to start, don’t worry. Keep these helpful tips in mind to take your company to the next level. Read more

Merging branding and direct response via video

Mobile gadgets with video capabilities are the handheld TVs of today’s market. Here’s how marketers are merging branding and direct response via video to bring people in. Going Mobile Mobile gadgets allow people to learn about products and brands. Therefore, they can make shopping decisions and purchases in whole new ways. This is why marketers Read more

Branding for Startups at the example of AirBnB and Uber

The early days of a startup are an exciting time, but also a difficult one. Here are how some of the biggest startups out there made a smart start. Read more

Nailing the Element of Nostalgia in Your Branding Efforts

Many marketers are jumping on the nostalgia bandwagon, but it can be tricky to get it right. Here’s how to do nostalgia right when it comes to branding. Read more

Is Emotional Storytelling the Future of Branding?

Emotional storytelling is taking over branding, but what is it? And how can you use it to your brand’s advantage? Why Appealing to Emotion Matters It’s no secret that many humans largely operate based on emotion, so if you want to appeal to them you have to take a more feelings-based approach. Research indicates that Read more

Why SEO Pros Should Care About Branding

Some companies feel that SEO is everything, and while it is important, branding should not be overlooked by SEO professionals. Here’s why. Read more

CRO vs. Branding

When it comes to CRO, ditching facts and figures in the pursuit of building a relatable brand might seem crazy. However, there is more to branding than meets the eye. Read more

2018 State of Branding Report

Branding is a complex topic that is key to marketing success. Here is how it has evolved in 2018 and how it is expected to continue to change. Read more

6 Innovative Strategies for Branding Design: Step-by-Step Guide

In today’s digital marketplace, competition is sharp. Use these branding design strategies to make your brand stand out in all the right ways. Read more

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