Just because your business is small doesn’t mean it can’t be profitable. Your small business brand can get you the attention you’re looking for in three simple steps. 3 Steps to Build a Profitable Small Business Brand A more modest business usually implies a smaller workforce. These three steps will make it easier for you
Branding is a powerful tool that helps your brand get its message across and attract customers. However, copywriting plays a much bigger role in this than most people realize.
If you are looking into rebranding, but don’t know where to start, don’t worry. Keep these helpful tips in mind to take your company to the next level.
Mobile gadgets with video capabilities are the handheld TVs of today’s market. Here’s how marketers are merging branding and direct response via video to bring people in. Going Mobile Mobile gadgets allow people to learn about products and brands. Therefore, they can make shopping decisions and purchases in whole new ways. This is why marketers
The early days of a startup are an exciting time, but also a difficult one. Here are how some of the biggest startups out there made a smart start.
Many marketers are jumping on the nostalgia bandwagon, but it can be tricky to get it right. Here’s how to do nostalgia right when it comes to branding.
Emotional storytelling is taking over branding, but what is it? And how can you use it to your brand’s advantage? Why Appealing to Emotion Matters It’s no secret that many humans largely operate based on emotion, so if you want to appeal to them you have to take a more feelings-based approach. Research indicates that
Some companies feel that SEO is everything, and while it is important, branding should not be overlooked by SEO professionals. Here’s why.
When it comes to CRO, ditching facts and figures in the pursuit of building a relatable brand might seem crazy. However, there is more to branding than meets the eye.