Imagine for a minute that you are a librarian (not the traditional one). You are the librarian for every book in the world. People depend on you every day to find the exact book they need. You need to know what’s inside every book and how those books relate to each other. Search engines like Google and Bing are that kind of librarians on the internet. Their algorithms collect all the information about every single web page on the internet so that they can help people finding what they are exactly looking for. And every search engine has a secret recipe which is their algorithm for traversing all that information into optimized search results. In today’s post, we will find out how to rank higher on Google.
When your pages have a higher ranking in the search engines, it helps gain more traffic as more people will find you. So, to get a higher ranking, you have to make sure that your website has those ingredients that search engines check for their ranking procedure. This process of affecting the visibility of a website in search engine’s results is called Search Engine Optimisation or SEO.
Let’s take a look at how things actually work
There are three steps – spiders, scores and algorithms and these are the basics of the SEO tests.
- Spiders are software programs that follow links posted from one website to another, one page to another page and store that information into databases which are later used for scoring and ranking.
- Search algorithms are a unique formula that uses the data from those databases and determines the significance of a web page.
- According to the algorithm, the scores are given to each website, and the one with the highest score gets ranked first, the next becomes second and so on. No one looks for results after the first 2-3 pages.
Website analysis for SEO Campaigns
Website analysis is instrumental and critical for any business website owner. If you have a website and you are running a business and also if you are running a digital marketing campaign (SEO, SMO, and PPC), it can tell you exactly how well your website is going to perform. You can check everything and also find which areas you need to improve. This entire process is known as SEO analysis.
Things to keep in mind
The search engine algorithm or the recipe depends on some ingredients which help to rank your website up on the engine.
Firstly, the keywords you are using on your website, matter. This way, when someone searches for a specific word, the search engine will show results of only the pages having those words.
Second, titles and headings also matter. Each page on the web has a title and heading. You may not ever see it because it’s on the code background. SEO analyzer pays a lot of attention to the page titles because sometimes they summarize the page and its content.
Third, links between the websites are in short navigation. But some people try to fool search engines by giving fake links to the pages so as a solution now search engines can check if the links are trustworthy or not.
This is how the SEO analyzer can tell how well one website is performing in the search engines. There are many tools available by which you can check where you are lagging from others.
Why can’t the search engines figure out without SEO analysis?
Search engines are smart, but still, they need a bit of help. The major search engines are working to improve their technology to crawl the websites more deeply so that they can get more information about them and show more optimized and better results to the users. So, for now, the right SEO can get you thousands of visitors and point out the wrong moves which can bury your website deep down in the search results.
Tools to try out SEO Tests:
In order to rank higher on Google, try out the following SEO tests.
Google Page Speed Insights: This checks the speed and usability of your website on multiple devices at the same time. This tool will test the loading time and calculate performance for desktop and mobile accordingly and identify options to improve.
Moz Local Listing Score: With the help of this tool you can see how your site looks online. Moz crunches all the data from more than 15 different sources including Google, Foursquare, and much more just to give you a visual experience of your site. You can also use Moz Local to create and update your listings to the aggregators and manage your location and re-verify your listings and remove duplicity for better results.
Google Analytics: This is a complete web stats and a search insights tool. Also, you can track every bit of work you could imagine on your website and also point out any bugs, alerts, and indexing issues.
Google Webmaster Tools + Bing Webmaster Tools: This will give you an overview of all the constant website analysis, alerts, and error reports. These webmaster tools will let you know the working procedure of top search engines.
Google Trends: It changes in the search quantity for key terms. You can search through Google Trends and see which keywords are trending in searches and in which countries so that accordingly, you can fill your content.
Find Broken Links: You can discover errors on your site by the help of this tool. The link report from Ninja Internet Marketers crawls through your whole website and highlights the number of link insights, including all the internal and external links that need a fix.
SEO can handle everything from the keywords on your web page to the other sites link to your site, and sometimes it makes sure your website’s structure so that search engines can understand better. It is not just for building search engine-friendly websites but also for making your site better for the users. To sum it up, SEO helps optimize your website so that search engines give you a higher ranking in the search results.
What are your best tips to rank higher on Google? Let’s continue the discussion in the comments below!