When we were younger, our parents always taught us to stay away from strangers, not to speak with them, much less, follow them anywhere. Human beings have been programmed to veer away from strangers. This stranger danger mentality that is ingrained in their minds leads them to reject the things they do not know of. Read more
Many successful people are known for their “signature outfits.” Steve Jobs had his black mock turtleneck. Mark Zuckerberg uses his grey t-shirt every single day. Barack Obama always appeared in his grey or blue suits. These outfits have become a part of them. BUT, imagine if these outfits were just dressed on a mannequin. More Read more
Just because your business is small doesn’t mean it can’t be profitable. Your small business brand can get you the attention you’re looking for in three simple steps. 3 Steps to Build a Profitable Small Business Brand A more modest business usually implies a smaller workforce. These three steps will make it easier for you Read more
It’s no secret that consumers are bombarded with countless brand messages every day. To keep your message from being drowned out by the noise, you have to develop a great digital brand with a unique and appealing brand voice. A successfully defined brand voice can leave a lasting impression on your audience where you incite Read more
Do you want to leverage social media to your brand’s advantage and use it to truly build a conversation? Pay attention to a whole year of holidays and their hashtags to get in on the digital fun! Read more
When it comes to e-mail marketing, breaking through the spam can be difficult. If you want to cut through the noise, your reputation can help you get the job done. Read more
Your customers expect you to be online, so having a digital presence for your small business is a must. People often research businesses and products online before decided to make purchases or work with them. This means that having an engaging digital brand is crucial. If the idea of branding your business is overwhelming because Read more
Now that you’ve developed a great new product, it’s time to make buzz and get your audience excited. Digital branding can help you do just that. Read more
Having a real estate brand can make all the difference in your business’s success. Branding can bring organization and clarity that will appeal to your target audience. It can help draw them in to use your services. Read more
The decision to do a digital rebrand your small business can be a tough call to make. You’ve likely witnessed that, for some brands, change means success, while for others, it results in disaster. While it may be tempting to forgo a digital rebrand, there are situations where not rebranding is a costly mistake. Read more
