Optimized landing page performance is key to generating leads on your website. If you want to know how to use this powerful marketing tool, read on. Read more
A content-first approach to website redesign has become the go-to strategy for modern marketers. Here’s why content is being put front and center in today’s web marketing. Read more
If you want to know how to communicate with logo designers to get the best result possible for your digital brand, keep these 9 tips in mind. Read more
Brand management used to be a much simpler task. All it took was a single communication to designers and vendors outlining your logo, colors, typography, and other specifics. Today, that process has been complicated by a number of changes to your brand guidelines. There are more digital touchpoints than ever. Read more
It’s no secret that people who build and run their e-businesses work incredibly hard. While each business has its own unique day to gay goals, message, and practices, many entrepreneurs share a similar goal: eventually selling their business. But what is this process like? And how can the monetary value of a business even be Read more
The freelance life seems to be the good life: you can make your own hours, you have control over how much money you bring in, and you are your own boss – what could possibly go wrong? The reality of freelance life is that it’s a struggle to find work and to consistently acquire more Read more
Why do you need to establish a good product-story fit? Connecting your product and brand story is a great way to get more customers, clients, and leads. The story behind your product, the story that started your business is a big part of who you are and what you offer. Sharing it with your audience Read more
Many businesses go through the motions of their life and never consider the need for a specific digital strategy. This is a big mistake. We’ve outlined 10 basic reasons why a digital strategy is necessary for your brand. These are 10 problems that your brand can side step on the race to success. Read more
We all understand the importance of having healthy relationships in our lives. But, we may often forget how healthy relationships impact our businesses. Of all the success metrics, if we measure brands the way we measure healthy relationships, we can easily outperform the competition. That’s why you should understand the reasons why consumers view brands Read more
These days, businesses rise and fall at the drop of a hat. So what sets apart a brand that succeeds versus one that doesn’t in this volatile market? Brands that create relationships with their customers and gain their trust and loyalty are much more likely to succeed. Read more
