How to Get Started With Digital Branding

You may be thinking about how to get started with digital branding or already in the throes of the process. Either way, you’ll find useful information right here. Read more

How to Use User Generated Content to Build Your Digital Brand

No matter the size of your brand, you need to find the most effective methods to build or enhance your digital brand. Using user generated content to build your digital brand is one of the most effective methods you can use today. Continue reading to find out how user generated content can work for you. Read more

How to Get Your Brand Verified On Instagram

The blue check mark that appears next to an account name on Instagram is coveted and for good reason. Instagram badges verify the authenticity of brands and provide an opportunity for increased visibility and credibility. If you are looking to gain more traction on the platform and improve your digital branding efforts, you want to Read more

Why Consumers Don’t Like Political Brands

Humanizing your brand certainly involves taking a stance on political and social issues. However, will that stance negatively or positively impact brand growth? This question is key if you’re trying to be a political brand. Keep reading to find out if being a political brand can work for you. Read more

3 Tips For Creating Controversial Branding Campaigns

Sometimes brands use highly controversial branding campaigns, and through social sharing, the campaign manages to popularize the brand above expectations. But sometimes, this controversy destroys the brand’s positive image. Find out if controversial branding campaigns are right for your business. Read more

Establishing Brand Boundaries

There are several ways to cross the line with your digital brand. You can respond to a negative comment. You can support a controversial topic. Or you can violate an industry regulation by saying too much. Bottom line, establishing brand boundaries can keep you out of trouble and consumers on your side. Find out why Read more

3 Tips for Digital Branding Optimization

Optimization is the act of making the best or most effective use of a situation or resource. As consumer behavior and technology changes, we must focus on digital branding optimization to ensure we are meeting the needs of our audience. This article will outline 3 tips for digital branding optimization. Use these tips to get Read more

6 Simple Tips For Developing A Powerful Brand Identity

In today’s digital world, you don’t want to be known for having a lackluster digital brand. Your identity is everything and you need to develop a powerful brand identity if you want your target audience to relate.  You may be thinking about starting or already in the throes of the process. Either way, you’ll find Read more

How to Measure Digital Branding ROI

The digital platform is often the first introduction a consumer has with a brand. Whether you’re brand new to digital or experienced with it, measuring your Digital Branding ROI is the key to understanding how your digital brand is impacting your sales, revenue, and conversions. Read more

Finding Your Customers Desired Path to Purchase

The marketing tactics you used five years ago are no longer effective. There’s a new way to think about how your customer purchases your products or services. Today’s path to purchase is much different. Find out how… Read more