The freelance life seems to be the good life: you can make your own hours, you have control over how much money you bring in, and you are your own boss – what could possibly go wrong? The reality of freelance life is that it’s a struggle to find work and to consistently acquire more Read more
Why do you need to establish a good product-story fit? Connecting your product and brand story is a great way to get more customers, clients, and leads. The story behind your product, the story that started your business is a big part of who you are and what you offer. Sharing it with your audience Read more
Many businesses go through the motions of their life and never consider the need for a specific digital strategy. This is a big mistake. We’ve outlined 10 basic reasons why a digital strategy is necessary for your brand. These are 10 problems that your brand can side step on the race to success. Read more
We all understand the importance of having healthy relationships in our lives. But, we may often forget how healthy relationships impact our businesses. Of all the success metrics, if we measure brands the way we measure healthy relationships, we can easily outperform the competition. That’s why you should understand the reasons why consumers view brands Read more
These days, businesses rise and fall at the drop of a hat. So what sets apart a brand that succeeds versus one that doesn’t in this volatile market? Brands that create relationships with their customers and gain their trust and loyalty are much more likely to succeed. Read more
Live events are gaining steam and growing in popularity in just about every industry. In fact, according to Bizzabo’s Event Marketing 2018: Benchmarks and Trends, most event marketers believe that events are the single most effective marketing channel (31%), which is why we’re seeing an unparalleled growth in marketing led events. That being said, live Read more
One of the greatest benefits of having a strong digital brand is the ability to use it as a means to generate revenue. If you’ve developed a large or loyal following, you can make money from your digital brand. Read more
If you’ve noticed your email inbox getting flooded by every company that you’ve ever had any contact with, you’re not alone. Those new policies are the result of GDPR – The General Data Protection Regulation. Read more
When your brand starts to grow, it will become a necessary conversation in your company about how you want to allocate your budget. This can be a big moment in your digital brand that could change everything for the better if done correctly, or send your brand spinning into a disaster if done poorly. Read more
Getting outside help to monitor your digital brand may be just the thing to keep you on top on it all. Things on the internet are constantly changing, and the space around your brand and interests is no different. Setting up a few simple alerts can make sure that you don’t become obsolete while the Read more
