You have so much knowledge to share, and with a little bit of organization and a great graphic designer, it’s easy to put all that knowledge into an e-book. So many people put so much effort into creating amazing e-books, and then just letting it waste away on a landing page forever.
Building an audience for your e-book needs to be more than just building a landing page for it and emailing out to your list once or twice.
7 Things You Can Do to Promote Your E-Book
Set It Up for Success
Before you begin your promotions, you have to make sure that you have all your digital assets in place so that your e-book can have the highest chance of success through your promotional work. That means the e-book should be housed on an awesome landing page on the website and that you have your SEO in order so if someone is looking for similar content, they can easily find it.
The goal of your promotion is to get people to the landing page and then to download the e-book. For people to take that final step to conversion, you need to make sure your landing page is catchy and compelling so people are more likely to take that final leap.
On top of a great landing page, make sure you’re using your website to its fullest extent to promote it. Have social sharing options on the landing page so people can share if they want to, and have promotional links, calls to action, and banners on different areas of the website.
Blog About It
Blogging can be a tedious and time-consuming task, but it’s much easier when the bulk of the work and research is done for you. When you have an e-book you already have a bunch of blog content, and that content can work for your benefit: you can use the e-book content for blog fodder, and you can use the blog to promote your awesome ebook.
Repurpose the great content you wrote for the ebook into a series of short blog posts highlighting sections of the e-book, and make sure to add a Call to Action link at the bottom of each of those blogs to download the full e-book. When your website visitors read your fantastic blog, they’ll be excited to read more valuable content that you’ve written and will be more likely to download the e-book.
Want to really get someone’s attention? Give them a tidbit of your book for free. Giving people a sneak peek of what they’ll be getting will help you gain their trust and lure them into your content. If you don’t feel comfortable giving away the actual content, you can create something that’s related and give that away – like a list of tips, a quiz, or a discussion guide about the topics in your book. Just make sure that people will find the free stuff valuable, it’ll make the conversion that much easier.
Creating buzz around your e-book is just as much work as building your brand – in fact, you should be building a brand just for your e-book! Of course, it will be on a much smaller scale, but you should create a campaign just for the book to promote it. Create specific imagery, social media posts, a paid marketing plan, and events around your book to amplify the buzz around it.
Use your social media to your advantage – create buzz around a “launch” – start with some teasers before it’s even done, and then promote it regularly for a period of time. Then schedule it into your normal social media on a rotation to keep it in the mix. Make sure to highlight the value of it, not just salesy “read my e-book” to encourage them to download.
You’ve put so much effort into researching, writing, and perfecting your e-book, why only use that information once and be done with it? There are so many things you can repurpose your e-book into including:
- Recording your e-book and launching it as an audiobook
- Creating a branded live webinar from the content
- Social media posts
- Videos to be posted on YouTube or Vimeo
- Host a live Twitter chat
- Turn it into a printed book and give it away at live events
Take It To the People
Getting your e-book out to the people might require the help of others. The first way to use your personal and professional relationships to your benefit is by partnering with another influential site to write a guest blog post about your e-book topic and promoting your e-book within the most. You can also contact influencers within the industry and ask them to share the e-book and create some buzz around it.
Make It Evergreen
One of the biggest mistakes people make with their content is to forget about it. So often, brands take so much time to write e-books and other long-form content pieces, then move on to the next piece without taking the time to properly utilize the first piece. E-books can become evergreen content in your arsenal – that is: it can keep coming back to life in a cycle as you need to use it.
How do you do that? First, you can work your e-book into your drip campaigns that reach every person that subscribes to your website. You can include the e-book in newsletters and put it on rotation in all your amplification strategies like social media.
You should also consider re-publishing your e-book on various channels like Medium, StumbleUpon or Scoop.it.
SEE ALSO: How to Build a Perfect Content Distribution Strategy
Promoting your e-book doesn’t have to cost you a ton of money or take up a lot of time. There are so many ways to gain people’s attention online, and it’s to your benefit to take advantage of all of them while promoting your work.
Don’t let your hard work go to waste – take the time to properly promote your e-book so it reaches its full potential and gains you the audience and leads you’re looking for.
What are your favorite ways to promote your e-books and long form content pieces?