If you want to reach out to a wider audience for your business, then you own a website. If you own a website, you want it to look good and attract consumers. To keep up with the web design trends of 2017, here are 5 helpful tips!
Web design trends have always grabbed the eyes of the companies in order to improve their visitors’ experience and thus, increase the brand credibility every year.
In the year 2016, we tried on various design trends for the Enterprises. And, looking into the web design trends to be expected in the year 2017, there are few that will remain in the top of the list for the whole year in order to increase website traffic and leads too. So, we should now focus on the “most important” ones rather looking at all those predictable ones.
Let’s find out the most important web design trends for the year 2017 to double your website traffic:
1. More Focus on Story-Based Web Design
Does your website still consist of beautiful web design?
Beautiful looking websites certainly have the great look and feel. But, this approach of having a good look and feel has changed a lot in 2016. The website’s design is considered to be the BEST when it has a story behind its design.
Old-school web design is now no more demanded by the Enterprises. We all now know that only marketing & sales activities are not going to get you business; it’s a chain of activities. And, to bring more online sales, one needs to make sure to retain their visitors through engaging with them.
Thus, get your focus more towards revamping your website design towards story-based web design in 2017.
I really love this story-based web design.
2. Responsive Web Design – A Must Now
Why do we love our smartphones?
One of the top reasons is that we can access the web on our mobile phones. We have seen a remarkable increase in the use of mobile phones to access websites. Thus, it is now highly important to have a web design that is responsive.
In Sam Hurley’s breakdown of SEO trends in 2017, a lot of importance is given to Google’s AMP pages. Thus, every website would need to have their website design and development as responsive as possible to help increase your brand visibility on Google as well as your mobile visitors.
Shailesh Talaviya – CEO at Addicted Technologies – says that accuracy in responsiveness is expected in order to have your developed mobile applications be successful.
Make your website responsive in 2017 to get a better place on search engines which eventually will help in increasing the number of visitors.
Some of the best responsive web design examples include Mashable, Twitter Bootstrap & Starbucks.
3. Decrease in Premium Paid Photos on Website
Have you come across websites featuring real-life photos?
If so, then that’s the major web design shift that we have noticed in the year 2016. And, that trend of using real-life photos on a website will continue into 2017 as a driving force in web design.
So, if you’ve been planning to purchase the premium photos online, then, I think you should now focus on hiring a professional photographer or utilizing a hidden talent in your organization who can help you by clicking the real-life photographs. This will help you achieve the best web design in 2017 and beyond.
The most important website for the SEO professionals like us is neilpatel.com. Neil Patel is one of the top global digital marketing influencers, and he uses his own photographs throughout his whole website.
Note: Neil’s website had 560,989 visitors in December 2016 [Source: Neil’s website]
4. Welcoming Videos, Animations & GIFs
Creativity has no limits, and when it is used correctly, you get fantastic results.
The trend of showing the creativity of your products/services on your website through videos has a long lasting effect on the visitors. In fact, it has been experienced by most Enterprises that after involving videos of their business with their office and their employees, video testimonials, etc. it has helped them to earn the trust of their customers.
In “The 3 Videos Every Business Needs on Its Website,” Entrepreneur’s Jennifer Jager, Creative Director at Video101.com, demonstrates the 3 types of videos that can help Enterprises on their websites.
Also, animations and GIFs are in great demand among the SMEs. They give a sense of humor and fun to the website’s visitors which can help in developing a strong bond among them.
I love Koozai.com’s GIF CTA (Call-to-Action) buttons and videos all over their website.
Thus, if you’re not planning to revamp your website design, then start welcoming the videos, animations, and GIFs in 2017.
5. Involving Lovely Microinteractions
All we are discussing here is about how to interact/engage more with our website’s visitors, right?
Web Design is one area where you can see a lot of creativity and the web designers are giving much more effort into experimenting with different elements in the website’s look and feel. And, they have invented something new: microinteractions.
Microinteractions are something that a user can see while performing an action like clicking, scrolling, mouse-hover, etc. This grabs the visitor’s attention for sure, and that will help them to interact more and more with your website.
Check out wonderful microinteractions on a website of the automated Human Resource management solutions provider, Hrinnova.
Microinteractions may be minor web design changes, yet very fruitful, nonetheless.
SEE ALSO: Looks are Everything…Online
We all have goals set for the new year as a part of our new year resolutions. This includes our business goals, as well. Every year, we plan to learn more, implement more, and gain more. And, whether you’ve planned for web design goals for 2017 or not, try implementing any of the above top web design trends in 2017 as they are already passionately booming among the Enterprises.
Are you wondering how to improve traffic to your site through web design? Let us know below if these tips are helpful to you or any other ideas you may have!