Content marketing and digital branding are different but complimentary practices. If digital branding is the oil in your sales engine, content marketing is the special additive in that oil that makes it last longer.
Reputation is one of the most important assets for a brand. Your brand reputation signals to consumers whether or not you can be trusted with their time, energy, and money. Here are 7 powerful ways to build a great brand reputation.
You work with clients everyday who are in love with what you do. The problem is, you haven’t figured out a way to let the world know. Case studies can be an effective tool for capturing the attention of potential clients and building your digital brand.
One of the best ways to brand yourself as a real estate agent is to differentiate yourself. People have plenty of agents from which to choose. So, what makes you different?
Building your executive brand is both an art and a science. Showcasing your uniqueness and creativity is an art, but showcasing it in a way that positions you as an industry leader is a science.
If you haven’t updated your digital brand in a while or if you are changing careers, it may be time for a rebrand. Find out why and when to rebrand.
It’s no secret that your online presence is much more important today than ever before. Branding your career as an executive is a powerful way to take complete ownership of your online brand in a way which will draw people and business opportunities to you and your company.
Digital branding can become overwhelming and can lead to burnout if you’re not working efficiently to build your digital brand.
Social media can be used to achieve many of your digital branding objectives. This infographic displays how you can use social media to develop a digital brand voice.
If you are introducing a new product, whether tangible or digital, having a plan to get customers is key. Once upon a time, a press mention was enough to bring customers knocking, but gone are the days. For a successful product launch, we now have to work much harder to get (and keep) prospective customers’