How to Use Social Media to Optimize Your Digital Branding [Infographic]

Your social media engagements play an important role in your digital branding. This infographic displays how you can use social media to optimize your digital branding efforts. Read more

How to Use Memes for Your Marketing Campaigns

Are you looking to align your brand with current trends relevant to your audience? If so, it’s time to start creating memes! Read more

How to Measure Social Media ROI in Google Analytics

Do you know how much revenue is generated by your social media influencer web traffic? Here’s how to measure social media ROI In Google Analytics. Read more

How Marketers Will Win In 2020

Marketing processes, skills, and technology will look different by the year 2020. Not every marketer can win. Read more

Social Selling

Social media is not only a platform best suited for consuming cat photos or stalking your ex, but it can also be your best source for leads. Read more

The State of B2B Product Marketing in 2015

I often receive several questions about B2B marketing. Read more

Discover the Right A/B-Testing Formula

When optimizing your digital marketing efforts, you must consider A/B testing. Read more

How to Create Buyer Personas

How to create buyer personas is a question you’ll ask when you find the need to take your marketing communications to the next level. Read more

10 Easy Ways to Improve Your Email Open Rates

Never buy a house on rented land. I’m sure you heard this uttered by social media thought-leaders. Not only is this sage advice, but it’s also the main reason you should find ways to improve your email open rates.  Read more

3 Digital Marketing Tactics You Should Adopt in 2015

One benefit of digital marketing is its hyper-targeting capabilities. This bodes well for local businesses. Read more

X