It’s no secret that the digital footprint and presence of your brand can make or break it. Far more people will interact with your digital brand than your physical brand. As first impressions are so important, you need to make sure your company is well-represented on LinkedIn.
In today’s world. future clients and hires are not just looking at your company’s website. They will often Google companies they might want to work with or for. People who are serious will likely look at your LinkedIn page, as well as the pages of your employees.
While many companies attempt to humanize their brands by focusing on the CEO, this is not enough. Humanization and a level of transparency should occur at all levels. Here are some reasons why your employees should have strong LinkedIn profiles that help to foster connections.
1. Take Control of Your Digital Image
LinkedIn is a great way for your company to show off the nuanced expertise of its collective members. Your employees should keep their LinkedIn profiles up-to-date with their:
In this way, outsiders can get a holistic and accurate view of what you offer.
While it is important for the CEO of your company to have a strong linked in profile, a company is far more than just its CEO. When your employees are just as accessible and well-represented on LinkedIn, it benefits your firm. It makes your whole company seem more human, transparent, and authentic.
If you want to learn more about leveraging LinkedIn, take a look at our post 3 Ways To Be A LinkedIn Rockstar.
2. Up Your Visibility
Often, LinkedIn users will update their profiles to include their employer. If that’s you, it will create a link to your Company Page. While this is important, you can go a lot deeper to increase the visibility and reach of your company. Employees can also:
- Include a short description of your firm under the Experience or Summary profile sections
- Use company keywords in the job description
- Add a link to your website
- Follow the Company Page
- Share thought leadership from colleagues
- Connect with coworkers
All of these things can boost your search engine visibility, which LinkedIn is great for. Often, when the name of your company is searched for, its LinkedIn page will be one of the first results to pop up.
Therefore, you want to make sure to take proper advantage of this opportunity to paint your company in the best possible light. It would be a digital branding mistake to let it pass you by.
3. Generate and Nurture Leads on LinkedIn
LinkedIn is unique amongst social networks as a place to foster professional connections. It makes it easy to keep in contact with those you network with. It also makes it easier to build and utilize professional networks.
People don’t want to work with or for others blindly. This is why they often conduct internet research. A lot of that research can be done on LinkedIn.
When you engage with others on this platform, you can foster connections and create trust, whether you are a CEO, a team manager, or a person who is brand new in your field.
SEE ALSO: How to Use LinkedIn Lead Gen Form Ads
Being Active Is Key
Having your entire team well-represented on LinkedIn makes them a more accessible asset to your company. However, you don’t want them to make stellar profiles only to abandon them.
Being active on LinkedIn means sharing content and engaging with connections on a regular basis. As representatives of your brand online, you want to make sure your employees are taking advantage of these opportunities to help you cultivate and nurture important leads.
4. Improve Your Reach
In order to have a truly strong LinkedIn profile, you need to be active on the platform, share content, and engage with others. According to LinkedIn research, employee networks on the site have 10 times the number of connections that Company Page’s do.
This means that if you turn your employees on LinkedIn into brand advocates, you will see a large increase in the reach of your posts and your page. This is because the more engagement content receives on LinkedIn (likes, comments, and shares), the higher up it moves on users’ news feeds.
So, if an employee even just comments on your post, it will increase the visibility of that post within their network. Also, people will be more likely to take a look at your content if it is shared by someone within their network. This is because people are more likely to trust information that comes from someone that they know.
5. Attract Talent
LinkedIn is a popular tool used by those who are looking for jobs. Even if job seekers are not actively hunting on LinkedIn for jobs, they will often use LinkedIn to learn more about potential employers.
Job seekers will likely look at not only your company profile but the profiles of as many of its officers and employees as they can. Therefore, you want to make sure these are active.
Employees want to get a sense of your company culture. They want to get a sense of what working with you would be like and what kind of people are already working for you.
Also, if your employees have powerful LinkedIn profiles with all of the right information, it can help attract exciting new talent to your venture.
A strong LinkedIn presence can highly benefit your business and brand. Currently, if your employees don’t have LinkedIn profiles at all, don’t have strong current profiles, or barely use them at all, this is a huge missed opportunity for your organization.
While not everyone is a social butterfly or social media fanatic, you should encourage your team to keep their profiles current at the very least.
Also, inviting your employees to like or share your content at different intervals is definitely something to consider.
SEE ALSO: How to Get More Clients on LinkedIn
Consistency Is Key
This should be consistent throughout all levels of your company, starting with your CEO and firm leadership. After all, if your CEO or managers don’t have LinkedIn profiles, employees may be less enthused at their suggestions that they create their own.
So, leadership should set a good example by creating strong LinkedIn profiles and regularly engaging with the company page.
Has LinkedIn ever affected your professional decisions? Tell us about it below…