How Often to Post on Social Media

To be a successful brand, it is essential to post on social media. So then the question becomes how often you should post and when you should do it. We’ve done the legwork, so you don’t have to. With these guidelines, you’ll be free to post with confidence. 

How Often to Post on Social Media

When your brand decides to tackle the world of social media, you might question just how often you should post on social media. This can be confusing because all of the different types have different preferences.

We’ve gathered a few different tactics to make your posting strategies easier.

How Often to Post on Social Media

How Often Should a Business Post on Facebook?

The quick answer? 1 post per day. If you’re going to do more, then limit it to two, but you shouldn’t do less than one.

The best time to post is between 1-4pm.

You should create or reshare a post every other day.

It’s recommended not to post more than once a day because if you post more, your followers will start to feel spammed. If you post more than twice a day, then your likes and comments are likely to drop off.

Be sure to post on Facebook a minimum of three times per week, with your maximum being 10 times per week. This will increase your reach and give you more time to focus on promoting your posts instead of just sharing them.

The number of times you post will be contingent on how many followers you have, If you have fewer followers, you should post 16-30 times a month. However, a larger following will enable you to post 31 times a month.

If you have to skip days to post, skip weekdays. Facebook users tend to be more active on the weekends and in the evenings.

How Many Times a Day Should a Business Tweet?

The quick answer? 15 tweets per day. Try not to tweet more than 51 times, or less than one.

The best times to tweet are:

  • 2 am
  • 3 am
  • 6 am
  • 7 am
  • 9 am
  • 10 am
  • 11 am
  • 12 pm
  • 1 pm
  • 2 pm
  • 3 pm
  • 5 pm
  • 6 pm
  • 9 pm
  • 10 pm

How Often to Post on Social Media

How often you tweet is tied to what your goals are. If you want maximum engagement for every tweet, then aim for 1-5 tweets per day. If you want more total responses overall, then 50 or more tweets are acceptable.

How Many Times a Day to Pin on Pinterest

The quick answer? 11 times a day. Only pinning three times is low, and pinning more than 30 times is high.

The best times for your pins are:

  • #1: 2 am
  • #2: 3 am
  • #3: 4 am
  • #4: 1 pm
  • #5: 2 pm
  • #6: 3 pm
  • #7: 4 pm
  • #8: 8 pm
  • #9: 9 pm
  • #10: 10 pm
  • #11: 11 pm

Pinning this often is easy if you use Tailwind. You just tell it how many times a day you want to pin and it will give you its recommended time slots. Then just save a pin to Tailwind, and it will fall into the next slot.

Tailwind will even let you try it out for free with your first 100 pins.

How Often Should a Business Post on Linkedin?

The quick answer? 1 time a day. You shouldn’t post more than this, and you should only post every other day to be effective.

The best time of day to post is between 10-11 am.

More posts will naturally lead to a larger percentage of reach, but there will come a point of diminishing returns. A certain percentage of your audience will always be impossible to reach—because they never log on—so you’re really looking to hit those who log on and scroll their top updates.

Buffer Social

A big thing to remember with Linkedin is that your employees are your best helpers. Studies have found that 70% of employees are more likely to click, share, or comment than the average Linkedin user.

To take advantage of this, just send them links when you post or when important updates go live. Just asking for engagement is all it takes to get people involved.

What is a Good Frequency for a Business to Post on Google+?

The quick answer? Two posts per day. Anything more than three is considered to be excessive.

The best times to post are between 9-11 am and between 12-1 pm.

When you use Google+ for your business, be sure to remember to join a community. Joining a community will let you post your articles to the community which will give you a greater reach than just posting on your page alone.

How Often to Post on Social Media

The great thing about Google+ communities is that they can give you an audience before you have a big following.

How Often Should a Business Post on Instagram?

The quick answer? 1-2 times per day. One is typically considered low, and three is considered high.

The best times to post are between 8-9 am and 2 pm.

Your posting frequency should match what your goals are. For example, you might be able to post ten photos a day if you’re sharing photos from an event.

The frequency of your posting is not what is most important when using Instagram. It is your consistency that matters the most. Whether you post once a day or three times a day, you need to maintain the same cadence to gain the trust of your viewers.

It goes without saying, perhaps, but on a social media platform built around pictures, image quality is paramount. It’s getting tougher to break through the Instagram noise and really resonate with audiences and brands have to prioritize quality. Uploading images that are off-brand, or inconsistent with your voice and tone can be jarring to your followers who can be very quick to unfollow you.


Monitor your photo quality and your brand cadence to find success on Instagram.

SEE ALSO: How To Sell With Instagram Shoppable Posts

Put Your Knowledge into Action

You know you need to post, so you should work next to find your perfect social media posting frequency.

There are studies out there that may match up with your brand better. These will be able to tell you what has worked in your niche as far as posting frequency. The numbers we’ve given you are guidelines, and you might need more fine tuning to get the right frequency for you.

That being said, pick your frequency and stick with it for awhile. Changing how often you post every couple days, looking for the magic number, will only confuse your followers in the long run. So pick one and stick with it in the beginning.

If you’re still feeling a little lost, then check out CoSchedule to help you plan and schedule everything out. It can help you with your daily, weekly, or monthly shares with all of your social media accounts.

CoSchedule lets you customize your sharing schedule so that you don’t have to worry about sharing more or how often you’re posting. CoSchedule will make sure that it gets done for you. Just add your content and the curated content you’ve collected and forget about it.

Final Thoughts

Finding out the number of times you should be posting on the different social media sites can feel complicated. However, with these guidelines, you should be ready to tackle your social media projects. Each site has different preferences for posting so be sure to double check them before making up your posting calendar.

What are your favorite times to post on social media?

Written by
Juntae DeLane

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