How Mobile Leads To Sales [Infographic]

If your product is sold in brick-n-mortar retail locations and you have no mobile marketing strategy, you are missing out on potential sales.

According to the Mobile Path-to-Purchase Study by xAd-Telmetrics, 46 percent of consumers use their mobile devices exclusively for purchase-related activity.

Interesting Takeaways include:

  • 50 percent of mobile searchers use their devices at the start of the search process.
  • 54 percent of mobile users use additional media sources for researching purchases.
  • 49 percent of smartphone and tablet searchers rank online or PC as their primary media resource.
  • 70 percent of smartphone and tablet searchers prefer brand applications or sites for:
    • Banking and Finance searches
    • Insurance
    • Retail

Could this new data mean a changing landscape that’s evolving faster than expected?

Here’s the infographic:


Written by
Juntae DeLane