Many successful people are known for their “signature outfits.” Steve Jobs had his black mock turtleneck. Mark Zuckerberg uses his grey t-shirt every single day. Barack Obama always appeared in his grey or blue suits. These outfits have become a part of them.
BUT, imagine if these outfits were just dressed on a mannequin. More likely than not, you would take one look at it, and simply walk past it. The outfit would be meaningless without the person wearing it. However, these established people will still be who they are, even if they change their outfit.
Same goes for your business and digital branding goals. Your business goals are your core. They are your Steve Jobs’s, Mark Zuckerbergs or Barack Obamas. Without these business goals to stand as your foundation, anything you do will be for nothing. Your digital branding goals, on the other hand, are your “signature outfits.” They complement your business goals. They further establish your business, bring more attention to it and hopefully increase its revenue. By combining your business and digital branding goals, you can measure how much your digital branding boosts your business.
Digital branding is this tech savvy generation’s new way to penetrate the market. The virtual arena can exponentially grow your business better than traditional marketing would today. Here are some ways it can fully optimize your business.
1. Increase Brand Recognition
A key to establishing a brand is familiarity. Consumers typically choose to purchase brands they have already heard of or seen. They tend to gravitate towards those they know already have a good track record and performs well in the market. By utilizing the digital channels, you can introduce your business to a wider audience and hopefully establish better brand recognition. Here are some digital channels you can use:
Email is one of the most powerful yet underappreciated digital channels. Sometimes through your personal interactions with your potential clients, you can easily get their email addresses. You can send them emails once in a while to keep them updated with new products or promotions you may have. This strategy can help you plant your brand in the minds of these prospective customers. However, when using email, you should be cautious. You should not send emails too often, as this can often irritate potential clients, leading them to ignore every email you send them. If you send just about the right number of times, you will most probably reach your customer exactly when they need your products and services and make a sale.
See also: 6 Things that Can Hurt Your Brand
b. Search Engine Optimization (SEO)
As they say, this is the google era. When people need answers to a question, they search it on google or any other search engine. Therefore, when people are looking for a product or service that you can offer, you should appear on the search list. The higher you are on the page, the higher your click through rate and the more likely it is for you to attract prospective clients. Keywords are also very significant as they make it possible for readers to find you.
c. Content Marketing
Once you have established your website and people visit it, it is important that you have good content in there. Not only can your website be centered on your products and services, but it can also include articles, blogs, videos and visuals related to your field. If you share more relevant information about your industry and properly optimize your website, you will appear more in searches. This way, you can have more traffic in your website and at the same time, establish your brand as a respectable and reputable business from the very beginning.
d. Social Media
In today’s generation, people do not only network through person-to-person interaction. They spend most of their time connecting with people through social media websites, such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+ and so many more. Therefore, you can increase brand and product recall by being in their feeds. Even if people do not particularly pay attention to everything on the feeds, they will exhibit greater brand and product recall once they have seen your brand enough times. Moreover, when people on social media starts sharing your products on their personal accounts, you will gain more audiences, who can all be potential supporters of your business.
2. Increase Sales and Revenue
Typically, one of the business goals, most businesses have is to increase their revenue. As the marketing landscape has shifted to the digital scene, so have the business models of most companies. The concept of E-commerce has now reinvented the meaning of shopping or purchasing items. It provides people the convenience of not having to leave their homes when they purchase items. They can also buy at any time and these items will be delivered right at your doorstep. Therefore, to make it more accessible to your customers from all over the world, you can create your own website or e-commerce platform. With your e-commerce platform, whenever you appear in any social media or other digital platforms, potential customers can easily be led back to your website. They can immediately see your items and purchase them.
As Picasso once said, our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.
So, what’s your game plan? Do you have the tools to do it?