If content is King, then what is visual content? Perhaps a younger, more attractive prince? It’s difficult to answer this question but very easy to understand the impact visual content has on consumers today.

The folks at Hubspot developed a fantastic infographic that outlines 5 steps to getting more engagement with your visual content.

5 Steps To Getting More Engagement With Your Visual Content

Visual Content Gets More Social Shares

• 43% of social media users share pictures.
• Facebook: Having at least one image in your post leads to more Facebook shares.
• Twitter: Having at least one image in your post leads to more Twitter shares.
• Infographics are linked and shared 3x more than other content.

Why Visual Content

• 65% of your audience is VISUAL LEARNERS.
• 93% of human communication is NONVERBAL.
• 90% of all information transmitted to our brain is visual.
• People remember 80% of what they see.
• People remember 20% of what they read.

3 Keys to Strong Visual Content

1. Colors used should reflect your brand. Color impression can account for 60% of the acceptance or rejection of a product or service.
2. Fonts that match your message. Using 3 font styles makes content easy to read.
3. Use of social media templates. All social media platforms require different images sizes.

How to Create A Great Piece of Content

1. Identify an awesome topic. Create visual content that satisfies your audience’s interest and needs while highlighting your expertise.
2. Select the best content type. Consider infographics, images, and video.
3. Create an attractive and effective design.
4. Identify potential content promoters. Think about who would love to share your content.
5. Create a promotional strategy. Not having a plan leads to failure.

Infographic