Social media can be intimidating at times. Especially when you think about how updates you and others share can live on forever. The weight of this fact alone is enough to make anyone hesitant to be transparent. To win over your audience, you want to open up and be more transparent on social media. Read more
Email Marketing is like dating. All types of relationships and communication in the world depend on trust. The same principle applies to email marketing. There are things that you can do to optimize your welcome emails and by the end of this blog post you will know 11 ways to do that. Read more
Watch your tone! There’s a reason this is uttered during an escalated debate. Your tone provides a certain connection with the receiver. The same applies to your brand’s tone. Read more
Your brand’s social voice should be as strong as the social content it posts. Learn how to strengthen your brand’s social voice below. Read more
We don’t need more content marketing. We need more relevant content. Here’s how to make content worth talking about. Read more
Marketing processes, skills, and technology will look different by the year 2020. Not every marketer can win. Read more
When optimizing your digital marketing efforts, you must consider A/B testing. Read more
What comes first the business or the brand? Do you develop your business with branding in mind or focus on building your brand after? Read more
Is email marketing better than social media? This answer may be different depending on who you ask. Read more
Marketing smarter means developing the best content that will galvanize your audience. But, before this can happen, you must test your marketing campaigns. Read more
