How to Become More Productive By Doing Less

Imagine how much more you could get done if you could become more productive by doing less.If you’ve ever heard me speak, you know I’m never introduced as a ‘digital marketing expert’. Frankly, I don’t believe one even exists.

Even though I don’t claim to be an expert, I certainly strive to master all aspects of digital marketing.

And that’s what’s stressful.

My thirst for knowledge leads me to say ‘yes’ to every opportunity that presents itself. I also try to read every email, white paper, and blog post I find interesting.

To me, being productive means juggling everything that comes across my desk. And when I successfully complete these tasks, I still do an assessment to see how I can increase productivity.

This is a serious problem people. I don’t want to suffer from dreaded “paralysis by analysis” habit.

And I’ll be the first to admit. Something must change. So, I decided to flip this process on its head and attempt to become more productive by doing less.

Here’s where I started…

How to become more productive by doing less.

Eliminate Distractions


Eliminating distractions was the first tactic I attempted to increase my productivity. I know this is easier said than done–especially when working in digital marketing. Checking emails, social media messages, and website analytics every 15 minutes has become an unavoidable daily habit.

And then there’s my Internet vice…

I tend to find some videos amusing and frequently get distracted by them. Case-in-point:

You just were distracted, weren’t you?

Now get focused and check out these interesting multitasking statistics…

Multitasking-Stat

If you still need help eliminating distractions, you may want to try one of these apps: AntiSocial, Freedom, or Cold Turkey.

Work Smarter Not Harder


As often as possible, I attempt to convey the value of working smarter and not harder to my team. I try to optimize our production and workflow by finding the quickest way to reach the best result. As I continue to build my platform, I attempt to apply that same notion with my personal and professional activities.

What’s working smarter look like to me?

Well, I’ll start by saying that working smarter almost always starts with a strategy. A major pet peeve for me is redoing something that should have been done right in the first place.

When working with businesses, I make sure I’m 100% comfortable with the strategy before I begin. It’s as important as my brand.

What’s working harder?

Anytime I discover an easier, more efficient way to complete a task. Everything I did up to that point I consider ‘hard work’ because it shouldn’t have been done that way in the first place.

Yes, I can be hard on myself sometimes. But hey, when the buck stops at you, you can only assess yourself.

Just Say No


Another way to become more productive by doing less is to say no.

talk-to-my-hand

If you’ve established yourself in your profession, you understand that saying yes to everyone and everything doesn’t fare well.

Bottom line: you can’t make everyone happy.

You can’t leverage every potential opportunity that presents itself. I found this out the hard way.

Naturally, the more tasks and responsibilities you have, the greater the likelihood that there will be a misstep from an unassociated task.

Learning this made me say no to many tasks and opportunities. So, if it wasn’t on my schedule, I just didn’t do it.

Pretty simple huh?

Although simplistic in nature, it does wonders for my productivity!

Narrow Your Focus


mr-miyagi-karate-kid

You can’t be all things to all people.

Most importantly, you should no longer be that ‘one-stop-shop solution’ that provides everything to every customer.

With the proliferation of digital media, there are more niche markets emerging and even more influencers and specialist vying for your customer’s attention.

If you continue to provide all the services your customers will ever need, you will find it difficult to provide those customers with true value as they will never be completely satisfied.

Narrowing your focus down to one thing (or a few things) will help you become more productive.

And when you become more productive by doing less, you’ll better serve your customers.

That’s a win-win.

How do you become more productive by doing less? Do you agree that doing less is an asset? 


  • Krystal Snowden

    Great tips. I’m always trying to make progress In business and life, and these tips are helpful in both areas. I often beat myself up, feeling that I’m being lazy by trying to do the least amount of work as possible to accomplish my goals. It’s good to know that it’s not a complete negative.

    • Hi Krystal. I found myself trying to do the least amount of work as well. Overall, I wanted to give 20% effort to yield 80% growth. Now that I did the reciprocal, I found my self being more productive. Bottom line, we must give everything we have to product the result we want. Thanks for reading and commenting!

  • Krystal Snowden

    Great tips. I’m always trying to make progress In business and life, and these tips are helpful in both areas. I often beat myself up, feeling that I’m being lazy by trying to do the least amount of work as possible to accomplish my goals. It’s good to know that it’s not a complete negative.

    • Hi Krystal. I found myself trying to do the least amount of work as well. Overall, I wanted to give 20% effort to yield 80% growth. Now that I did the reciprocal, I found my self being more productive. Bottom line, we must give everything we have to product the result we want. Thanks for reading and commenting!

  • Josh brown

    great post! Staying focused, limiting distractions, and not trying to be all things to all people is advice that EVERY entrepreneur should listen to. It is sometimes easier said than done, but nonetheless vital to success! Keep up the great work!

  • Josh brown

    great post! Staying focused, limiting distractions, and not trying to be all things to all people is advice that EVERY entrepreneur should listen to. It is sometimes easier said than done, but nonetheless vital to success! Keep up the great work!

  • Samuel

    Good job, keep it up

    http://goo.gl/0RGGh9

  • Samuel

    Good job, keep it up

    http://goo.gl/0RGGh9

  • Juntae. Glad I came across this post! These are some of the most important ways to create time, for sure. Eliminating distractions has completely changed my life. I’ve minimized all the material belongings in my house.. and I’ve found that the less I have around, the less likely I am to be distracted. I mean, in all reality… when we have less stuff we have less distractions. When we have less distractions, it immediately increases our awareness and our ability to focus on things in life that matter the most. When our focus is on what matters, and not the distractions, we are able to completely dominate that happiness pursuit we all strive to conquer.

    I’ve also removed all notifications from my smart phone, which has directly increased productivity. It’s crazy how those little notifications can add up to hours lost every day. I just had a guest on my podcast, Kent Sanders, and we dissected 20+ ways to make more time for passion and creativity. I put together a free 28 page guide on it, with actionable steps that I personally use to maximize my productivity.

    Please understand I’m not trying to flood your blog or sell anything.. this guide is actually totally helpful :). http://www.artsynow.com/time – Also.. if you are afraid I’m trying to opt you into my blog.. email me and I’ll link you to the book without the opt-in ! I’m all about collaboration. Juntae – if you ever want to come on my show and chat, I’d love to have you! – Heath

  • Juntae. Glad I came across this post! These are some of the most important ways to create time, for sure. Eliminating distractions has completely changed my life. I’ve minimized all the material belongings in my house.. and I’ve found that the less I have around, the less likely I am to be distracted. I mean, in all reality… when we have less stuff we have less distractions. When we have less distractions, it immediately increases our awareness and our ability to focus on things in life that matter the most. When our focus is on what matters, and not the distractions, we are able to completely dominate that happiness pursuit we all strive to conquer.

    I’ve also removed all notifications from my smart phone, which has directly increased productivity. It’s crazy how those little notifications can add up to hours lost every day. I just had a guest on my podcast, Kent Sanders, and we dissected 20+ ways to make more time for passion and creativity. I put together a free 28 page guide on it, with actionable steps that I personally use to maximize my productivity.

    Please understand I’m not trying to flood your blog or sell anything.. this guide is actually totally helpful :). http://www.artsynow.com/time – Also.. if you are afraid I’m trying to opt you into my blog.. email me and I’ll link you to the book without the opt-in ! I’m all about collaboration. Juntae – if you ever want to come on my show and chat, I’d love to have you! – Heath

  • Juntae. Great read. These tactics are so simple yet overlooked on a continuous basis. Ive found that temporarily deleting social media applications can be beneficial during crunch time. However, one thing that I cant seem to overcome in staying focused is when people around me shift the topic of conversation to social media. This topic is poison and can easily shift the focus of everyone in the room. Have you found any effective ways of getting a group of people to stick to one task? Sometimes I need to work on group projects and struggle to keep everyone on the same page.

    • Hi Greg. First and foremost I would make sure everyone understands that the task must be completed within a fixed time frame. Once you have everyone’s agreement, they will naturally limit distractions. This helped me tremendously when meeting with clients.
      Thanks for commenting!

  • Juntae. Great read. These tactics are so simple yet overlooked on a continuous basis. Ive found that temporarily deleting social media applications can be beneficial during crunch time. However, one thing that I cant seem to overcome in staying focused is when people around me shift the topic of conversation to social media. This topic is poison and can easily shift the focus of everyone in the room. Have you found any effective ways of getting a group of people to stick to one task? Sometimes I need to work on group projects and struggle to keep everyone on the same page.

    • Hi Greg. First and foremost I would make sure everyone understands that the task must be completed within a fixed time frame. Once you have everyone’s agreement, they will naturally limit distractions. This helped me tremendously when meeting with clients.
      Thanks for commenting!

  • It definitely doesn’t hurt to reminded about these simple said/harder done techniques to “work smart not hard”. Great read – thanks for the Tuesday inspiration!

  • It definitely doesn’t hurt to reminded about these simple said/harder done techniques to “work smart not hard”. Great read – thanks for the Tuesday inspiration!

  • Great post. Internet distractions are major. I always want to know how to do something better. Even on my job, I always question processes because people tend to do what they were told by someone who has been doing he same thing for years and never asked why! Sometimes you have to work hard to work smart but once you’re there you’re golden…..until you start asking why or what if again. Thanks Juntae

  • Great post. Internet distractions are major. I always want to know how to do something better. Even on my job, I always question processes because people tend to do what they were told by someone who has been doing he same thing for years and never asked why! Sometimes you have to work hard to work smart but once you’re there you’re golden…..until you start asking why or what if again. Thanks Juntae