Email Marketing vs Social Media

Is email marketing better than social media? This answer may be different depending on who you ask.

The folks at Email Delivered created an infographic that argues both sides. I disagree with some of these points, but I’ll keep them to myself.

Let’s debate this issue in the comment section at the end of this post.

Email Marketing vs Social Media

While there are many valid and profitable reasons for adding social media marketing to your toolbox, the current research shows that it would be a costly mistake to toss email marketing out just yet.

Email Marketing

  • Social media has not surpassed email marketing.
  • Email is still converting better for a variety of reasons.
  • Research shows that spending on email marketing campaigns has increased.
  • When someone opts into an email list it is typically in the context of an interest.
  • Social media channels are more complementary and additive to email than displacing.

Social Media

  • When someone ‘likes’ a Facebook post or follows a company on Twitter, the context is typically more indirect and less overtly commercial.
  • Social media is more geared towards sharing statuses.
  • To be effective in social media marketing, it is generally agreed that a less direct, more entertaining approach that respects the nature of why people visit sites like Facebook works the best.
  • People on Facebook like to stay on Facebook so try sending them to a fan page instead of your home page.
  • Most social media can now run laser targeted ad campaigns to people who are ideal for your product or service.
  • Capture the people who are interested in your Facebook ads to an email list. Accomplish this by incorporating an opt-in form inside your campaign.

Infographic

email-marketing-vs-social-media-juntae-delane


  • Pingback: Email Marketing vs Social Media » | Marke...()

  • Pingback: Email Marketing vs Social Media » | Marke...()

  • I enjoyed the comparison of these two monster advertising methods, thanks

  • I enjoyed the comparison of these two monster advertising methods, thanks

  • The business I am in email is more successful with lead generation (although telemarketing appears to top that), not very successful with social media remarketing. In my sector engagement on email is high despite falling numbers across other sectors, we are achieving 50%+ open rate and click thru rate higher than all other sectors. The only thing you cannot achieve with email is a public conversation, and our stakeholders are refusing to touch listserv’s with a barge poll, so we are trying to use social media and collaboration tools for profiles, sharing documents etc.

  • The business I am in email is more successful with lead generation (although telemarketing appears to top that), not very successful with social media remarketing. In my sector engagement on email is high despite falling numbers across other sectors, we are achieving 50%+ open rate and click thru rate higher than all other sectors. The only thing you cannot achieve with email is a public conversation, and our stakeholders are refusing to touch listserv’s with a barge poll, so we are trying to use social media and collaboration tools for profiles, sharing documents etc.

  • Pingback: Email Marketing vs Social Media | Affiliate Mar...()

  • Pingback: Email Marketing vs Social Media | Affiliate Mar...()

  • Nawaz

    I believe that both compliment each other and it’s about where your target audience is in your Sales funnel. As mentioned in the post, when someone opts into an email list it is typically in the context of an interest and using Social media one can reach this given demographic and build a relevant Email list.

    • Exactly Nawaz! Thanks for reading and commenting. I look forward to your future engagement.
      – Juntae

      • Nawaz

        The pleasure is mine Juntae. Thank you for sharing such value adding and interesting articles! Digital Branding Institute rocks!

  • Hi Juntae. I like the kind of topic you have. Well for me, both are essential. They may differ from one another but at the end of the day, they are still useful. They both have its own purpose and they can be both effective as what you have stated in your article. I agree with you. Thanks for this. Another insight of yours had added up to my bank of ideas. Keep it up.