5 Ways To Gain Quality BackLinks

As I continue to build this blog, I’m implementing more SEO tactics to increase traffic.

I wanted to share with you 5 ways to gain quality backlinks. Quality content and outreach have supplanted traditional SEO tactics. Prioritizing the development of relevant quality content goes hand-in-hand with SEO if you want to increase your site’s visibility. Essentially, if you don’t have a proactive approach to building content marketing, your link-building and SEO will fail.

Here’s 5 ways to gain quality backlinks through content marketing

 

1. Optimize Existing Links


Try contacting site owners who have linked to you and ask them to change your URL to a specific page on your site.

For instance, some sites will share my content and attribute it with the www.digitalbrandinginstitute.com URL. Once I notice this, I will send them the full URL of the content they are posting.

Let’s consider this blog post for example. If another site referenced this blog post and cited the author as Juntae DeLane from www.digitalbrandinginstitute.com, I would ask them to replace that link with the full URL to access that blog post (i.e. http://digitalbrandinginstitute.com/5-ways-to-gain-quality-backlinks-through-content-marketing/).

Finding the contact information for the site owners may be difficult.

Here are a few tricks to help you get started:

  • Use the site’s Contact form submission.
  • Try to get their domain administrative contact through: http://www.register.com/.
  • Search for their social media accounts and contact them through that platform.

Best Practice Tip:

Prioritize sites with the highest authority. For instance, the Huffington Post will have more authority than a personal blogger. Use PageRank or mozRank to identify these sites.

2. Blogging, Guest Blogging, Content Marketing and Outreach


Guest blogging is when a writer develops a relationship with another site that posts their content. The content may include links back to the guest blogger’s site within the body text or in an author biography.

Best Practice Tip:

If you invest sufficient time in your blogger/partner outreach, you have the ability to control your linkbacks. This tactic is often neglected which allows you the opportunity to leverage it successfully. I strongly suggest you put as much time into it as possible to build the authority of your site.

3. Online Press Releases


This once was a widely-used tactic, but now it seems to be forgotten. Online press releases still are an effective way to repurpose content you are already creating for traditional PR and use it to your advantage. I am guilty of this myself – it’s certainly a tactic I could use more often.

prwebdistributionus

By submitting online press releases, your content is able to reach large news portals such as CNN, Yahoo News, Forbes, Huffington Post, and more. The idea is to generate backlinks to your website and increase the likelihood that your content will rank in search engines–which ultimately increases traffic to your site.

This part of the process is key to generating the links back to your website and the better the quality of content/idea, the more effective it will be. Obviously, each blog you publish creates another opportunity for your content to rank in search engines. As a result, you’ll have an increase in web traffic.

Here are some popular Press Release distribution websites:

4. Encouraging Social Sharing


Sharing is caring and this is certainly the case if you care about your SEO. A practical technique to increase social sharing is to use a visually appealing image that readers would like to share.

Best Practice Tip:

Find out what’s working for your competitors. Start by evaluating the headlines and content that’s working best for your competitors in terms of social media sharing. Use this to inspire your approach when developing your headlines. Try using Topsy.com to acquire a listing of the most shared content for audiences on different social networks.

5. Directory Submission


This is no longer a core SEO technique and is actually considered an “old-school” link-building method. It was effective in the late 1990s when directories such as Business.com, and Yahoo could boost your site’s ranking.

Although, this technique is considered out-dated, it can still pay a role where these specialized or niche directories can indirectly contribute to relevant backlinks. Essentially, Google may no longer view these directories as authoritative, but users will still view them as such.

So, placing your content on these types of directories will still bring traffic to your site and increase the chances someone will link back to your content.

Final Thought


Try some of the tactics outlined in this post. Closely track whether your efforts are increasing traffic to your site. Like me, you probably get in a nice rhythm of content creation. Occasionally, you must break out of that flow and begin building your site’s authority by focusing on producing quality back-links.

Essentially, if you don’t have a proactive approach to building content marketing, your link-building and SEO will fail.

So let’s get to it!


  • Juntae, thanks for sharing..! It was an awesome tips SEO, honestly…

    I found that a lot low brand domain drop down their rank because Google did a little bit change of their game plan. The higher authority domain is now rank higher.

    It is the sign show Google is now a clever search engine. Well, to improve more quality content and relevant backlinks is really important. Thought..

    Especially the social media signal,

    You know..? Another important that I think google use for vote your blog article is conversion rate. I mean that when readers stay more time on reading your blog post, it help you to rank higher..

    Thanks for sharing..

  • Juntae, thanks for sharing..! It was an awesome tips SEO, honestly…

    I found that a lot low brand domain drop down their rank because Google did a little bit change of their game plan. The higher authority domain is now rank higher.

    It is the sign show Google is now a clever search engine. Well, to improve more quality content and relevant backlinks is really important. Thought..

    Especially the social media signal,

    You know..? Another important that I think google use for vote your blog article is conversion rate. I mean that when readers stay more time on reading your blog post, it help you to rank higher..

    Thanks for sharing..

  • while directories may not bring the link juice they once did, they are important for local rankings as the can provide business data citations. You want to make sure your NAP is correct and reviews are being added if possible.

  • while directories may not bring the link juice they once did, they are important for local rankings as the can provide business data citations. You want to make sure your NAP is correct and reviews are being added if possible.

  • Great article Juntae! Found a lot of interesting and helpful things for my website and to work more efficient for my clients. Best wishes from Berlin, Germany!

  • Great article Juntae! Found a lot of interesting and helpful things for my website and to work more efficient for my clients. Best wishes from Berlin, Germany!

    • Thanks for reading Bettina! I look forward to future comments from you 🙂

  • Rachel

    Hey Juntae, thanks for a great post. Very informative for a beginner like myself. Having it explained via a speaker seemed to put the theories I have been reading about into a more understandable practise. I am only new but I am recognising there is a big difference between quality posts and those that seem to hold quantity higher than quality. Cheers.

  • Rachel

    Hey Juntae, thanks for a great post. Very informative for a beginner like myself. Having it explained via a speaker seemed to put the theories I have been reading about into a more understandable practise. I am only new but I am recognising there is a big difference between quality posts and those that seem to hold quantity higher than quality. Cheers.

  • Philippe TREBAUL

    Hello Juntae. Thank you (another time because your Blog Posts are also so…interesting, informative) for this post. Tweeted on @Socialfave Have a nice Friday! Best regards. Philippe

  • Philippe TREBAUL

    Hello Juntae. Thank you (another time because your Blog Posts are also so…interesting, informative) for this post. Tweeted on @Socialfave Have a nice Friday! Best regards. Philippe

  • esync01

    very good ways to get quality backlinks.Thank you for sharing the stuff.
    http://esyncsecurity.com

  • esync01

    very good ways to get quality backlinks.Thank you for sharing the stuff.
    http://esyncsecurity.com

  • suzen pettit

    Hi Junta- #1 is a great idea. Never think to update existing URLs.. Also wanted to give you another low cost source for online press releases- I have good luck with PR Underground…

  • suzen pettit

    Hi Junta- #1 is a great idea. Never think to update existing URLs.. Also wanted to give you another low cost source for online press releases- I have good luck with PR Underground…

  • ben read

    Hi Juntae, great/useful post, thanks. I noticed a mistake where you write “use” twice in a row e.g. Use use PageRank or mozRank to identify these sites.

  • ben read

    Hi Juntae, great/useful post, thanks. I noticed a mistake where you write “use” twice in a row e.g. Use use PageRank or mozRank to identify these sites.

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  • Fahim Qasim

    Guest blogging still important for quality back links but those site who offers write for us, I not prefered to post any content on these site.

  • Fahim Qasim

    Guest blogging still important for quality back links but those site who offers write for us, I not prefered to post any content on these site.

  • Hi Juntae, Nice post agree with you all the points however not quite sure about the #5 Directory submission. We can hardly find any authoritative directory at this moment where you can post your website link.

  • Hi Juntae, Nice post agree with you all the points however not quite sure about the #5 Directory submission. We can hardly find any authoritative directory at this moment where you can post your website link.

  • These are the best way to build a back link for a website and they will give us the quality back link because now a day only quality back link are valuable and we are generate Quality back links to follow these steps

  • Hi JUNTAE,
    Very helpful news. But have any Online Press Releases?

  • julian Lacasse

    Great Post. Thanks for the help.

  • Prakhar Tyagi

    Hi JUNTAE DELANE,

    i am a big fan of your blogs. everyday you are posting awesome contents . I hope for more . Above blog is really awesome. Thanks for posting.

    • Thanks for reading and commenting Prakhar! I look forward to your future engagements.

  • Kunjan Shah

    Hi JUNTAE

    You are ROCKSTAR my friend…. this blog are really helpful those people who actually want some gain in SEO. Keep it up !!!

  • eComLane

    Excellent blog! Thanks for sharing this info!

  • Nice Post @jkdelane:disqus,

    I have one question that – Is there any way that can help me to rank my particular blog post? If there is, please enlighten me so that I can rank my particular posts higher at SERPs.

    • backlinking the blog post in question is a start. Check back for more updates!

  • Justine

    Thanks for sharing! I plan on trying some your suggestions!

    • Great! Thanks for reading and commenting, Justine. I look forward to future engagements with you.

  • Good info Juntae, I hear mixed things about press releases though. Some people say it’s great while others say Google considers it spammy. Are there any press release websites you use personally that are better than others?

    • Both function and utility of press releases are beneficial to any brand looking to gain visibility. I would caution any digital brander to use this tactic sparingly.