5 Digital Advertising Predictions for 2015

Predicting digital advertising trends is no easy task.

The folks at ViralGains developed an infographic that showcases how advertising will look in 2015.

5 digital advertising predictions for 2015

 

1. The Continued decline of traditional media

Brands can no longer succeed by spending money on traditional media. Advertisers and audiences now have the opportunity to produce and publish their own content and bypass traditional media gatekeepers. This will cause a shift in budget allocation as marketers swing spend away from paid media toward investing in their own content and media.

PREDICTION: BRANDS REALLY WILL BECOME PUBLISHERS

2. The Rise of Mobile Video

Despite the smaller screens, mobile will be the primary platform where digital videos are consumed. The ease of consuming video on mobile has allowed for unprecedented growth and scale – especially for brands who take advantage of this opportunity.

  • 29% of US adults spend more time on digital than TB
  • 50% spend more time watching digital video on mobile than desktop
  • 72% of smartphone users watch video on their device

PREDICTION: MOBILE AND VIDEO WILL BECOME THE PRIMARY WAY WE CONSUME MEDIA WORLDWIDE

3. The Use of Micro Targeting and Hyper-Segmentation

Every year, more and more data is being collected that provides advertisers with a wealth of information about their audience. This helps marketers target a very niche audience with relevant ads based on preference and location.

  • Targeted ads are on average, twice as effective as non-targeted ads
  • 74% of online consumers get frustrated when content appears that has nothing to do with their interests

PREDICTION: THE NUMBER OF WAYS TO TARGET WILL INCREASE AS THE SIZE OF AUDIENCES DECREASE.

4. The Expansion of Programmatic Spending

2014 was a pivotal year, and with the majority of infrastructure now laid and testing well in progress, we’ll see programmatic ad spending explode from 2015 to 2016. As with other digital advertising, most of the growth is coming via the mobile channel.

  • Mobile programmatic ad spending in the US will hit $8.36B next year, surpassing desktop for the first time.

PREDICTION: THE PUSH FOR PROGRAMMATIC CONTINUES AND GAINS GROUND

5. The Emergence of Facebook Atlas

Atlas opens up two new and extremely powerful capabilities for brands and agencies: It lets them measure ad campaigns across screens by solving the cookie problem; and it lets them target real people across mobile and web.

PREDICTION: CONNECTING THE DOTS OF A CONSUMER’S JOURNEY ACROSS DIGITAL TOUCHPOINTS WILL NO LONGER BE A PROBLEM.

Infographic

5-Digital-Advertising-Predictions-2015


  • Brian

    Great article, Juntae! I find the “mobile video” section especially intriguing. I am 26 and I watch most, if not all, videos on my mobile phone due to ease and convenience and I know my peers do as well. I even find myself watching a video on my phone with my laptop right in front of me! I wonder if video format and content will change based on this mobile revolution? I.e., what will video look like in 10 years if nearly all consumers are using their mobile phone to watch? What’s even more interesting is watching the new wave of software that will emerge with this trend.

  • Brian

    Great article, Juntae! I find the “mobile video” section especially intriguing. I am 26 and I watch most, if not all, videos on my mobile phone due to ease and convenience and I know my peers do as well. I even find myself watching a video on my phone with my laptop right in front of me! I wonder if video format and content will change based on this mobile revolution? I.e., what will video look like in 10 years if nearly all consumers are using their mobile phone to watch? What’s even more interesting is watching the new wave of software that will emerge with this trend.

  • effective world

    One of the few really good infographics I have seen recently. These predictions will take place and let’s be suprised what innovative ways marketers will find to make good use of the new developments.

  • effective world

    One of the few really good infographics I have seen recently. These predictions will take place and let’s be suprised what innovative ways marketers will find to make good use of the new developments.