Emotional storytelling is taking over branding, but what is it? And how can you use it to your brand’s advantage? Why Appealing to Emotion Matters It’s no secret that many humans largely operate based on emotion, so if you want to appeal to them you have to take a more feelings-based approach. Research indicates that
Push notifications are a new way to reach customers and brands are taking note. Here’s how they are seizing this unique marketing opportunity.
Getting started on digital branding can be confusing. By following these simple ABC’s you’ll have a clear idea of just how to go about building a great digital brand.
There are several tools you can use to track social media engagements. Here is a free tactic to get more insight into how social media is contributing to your revenue. In this article, I’ll walk you through how to marry Google Analytics to social media so you can enhance your digital branding efforts.
Managing your digital branding efforts is a time-consuming process, but 100% necessary if you want to convert your target audience. In this post, I’ll tell you everything you need to know about managing your digital brand in 30 minutes a day!
Social Media and SEO are the lifelines of marketers. This is how they make the most out of their content or product(s). However, there are a few big mistakes marketers make when integrating social media and SEO.
Online tools are an essential part of digital branding. From scheduling content to workflow management, they help to simplify long-term business goals and day to day tasks. Here are 9 tools to launch your brand.
Watch your tone! There’s a reason this is uttered during an escalated debate. Your tone provides a certain connection with the receiver. The same applies to your brand’s tone.
When developing a business strategy, don’t think about what product or service you can develop. Think about what you can do for your potential customers. Marketing should be the center of your business strategy…and here’s why.