How to Marry Google Analytics to Social Media

There are several tools you can use to track social media engagements. Here is a free tactic to get more insight into how social media is contributing to your revenue. In this article, I’ll walk you through how to marry Google Analytics to social media so you can enhance your digital branding efforts. Read more

Digital Brand Management in 30 Minutes a Day

Managing your digital branding efforts is a time-consuming process, but 100% necessary if you want to convert your target audience.  In this post, I’ll tell you everything you need to know about managing your digital brand in 30 minutes a day! Read more

7 Mistakes Marketers Make When Integrating Social Media and SEO

Social Media and SEO are the lifelines of marketers. This is how they make the most out of their content or product(s). However, there are a few big mistakes marketers make when integrating social media and SEO. Read more

9 Tools To Launch Your Digital Brand

Online tools are an essential part of digital branding. From scheduling content to workflow management, they help to simplify long-term business goals and day to day tasks. Here are 9 tools to launch your brand. Read more

Your Brand’s Tone of Voice

Watch your tone! There’s a reason this is uttered during an escalated debate. Your tone provides a certain connection with the receiver. The same applies to your brand’s tone. Read more

Why Marketing Should Be The Center of Your Business Strategy

When developing a business strategy, don’t think about what product or service you can develop. Think about what you can do for your potential customers. Marketing should be the center of your business strategy…and here’s why. Read more

Social Selling

Social media is not only a platform best suited for consuming cat photos or stalking your ex, but it can also be your best source for leads. Read more

Discover the Right A/B-Testing Formula

When optimizing your digital marketing efforts, you must consider A/B testing. Read more

How to Create Buyer Personas

How to create buyer personas is a question you’ll ask when you find the need to take your marketing communications to the next level. Read more

5 Digital Advertising Predictions for 2015

Predicting digital advertising trends is no easy task. Read more

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