Why should your brand be more visible on Snapchat?
In 2011, when Snapchat was released to the mobile application market, not many of us was aware of the potential of this rather unorthodox communication tool.
Nowadays, when Snapchat can claim the rank of 3rd most wanted app for smartphones with an Android system, we would be doing ourselves a disservice if we remained indifferent.
Its functions, mostly after the 2.0 upgrade, allow for creative and innovative picture and recognizability of your brand on social media.
But why Snapchat?
Here are 7 reasons why your brand should be visible on Snapchat.
1) Snapchat has over 100 million active users a day.
2) 65% of these users send “Snaps” every day.
3) A total of 8796 “Snaps” are sent every single second!
4) 34% of users are following celebrities.
5) 10 billion videos are watched every day.
6) 71% of users are between 13-24 years old.
7) It’s one of the fastest developing apps in the social media world.
How to Make Your Brand More Visible on Snapchat
If you decide you want your brand to be visible on Snapchat, you should remember a few important tips to achieve your planned aims:
Publish on a regular basis.
Consistency is key, so make sure to publish interesting photos or videos every day. Your “My Story” should never be empty while other brands are active around the clock, 7 days a week.
Utilize all of the Snapchat functions.
Snapchat is not a tool to publish the same photos or boring videos. Make sure your “snaps” stand out and align with your users’ tastes. Don’t be afraid to experiment. Try decorating your photos with funny emojis!
Show the behind-the-scenes process.
It is not worth focusing merely on the direct sale of the product. Celebrate the signing of a new client or the hard work put in on the product itself. Show this to your followers to create a bond. In doing so, your client becomes a part of the process of creating the product.
Don’t fret over perfection.
Snapchat is the perfect place to show yourself from different perspectives, so just take one shot and send it
As an example, during the recent Oscar’s Award Ceremony, celebrities posted photos more or less funny, but most importantly – the photos were natural and less contrived.
Consider whether your content is relatable.
Remember that social media is about commitment, not about one-way action. So when posting a Snap, think about users’ reactions and whether they would want to respond.
We all love contests and gifts, so you can introduce special offers on Snapchat. A screenshot contest is a perfect idea to engage users and reward them. Add a discount ticket to “My Story” and tell your clients to use the screenshot during their next shopping trip.
Who will be an influencer is up to you, so make sure to properly match influencers to your target audience and brand goals. Solicit influencers to gain the attention of your audience and sell your product in a more natural way. Being visible on Snapchat will facilitate this.
Apart from typical filters with cities, you can create your own geofilter. This can be a convenient way to promote yourself. Users may see this as an interesting and original bonus to their photos. They will send the photo to their friends, so it would also provide you with a new advertisement opportunity.
Snapchat can be a great tool for creating unique content. If your brand is focused on young, active online users, enhancing your Snapchat visibility is highly recommended.
A well-defined and natural way of posting photos and videos can be profitable for your business, especially if you are targeting millennials.
And remember, you’ve only got 10 seconds!
Do you have an interesting Snapchat “story”? Share your tips!