Adwords PPC campaigns are a huge part of digital branding. Marketers must know all the rules behind PPC campaigns in order to be successful and make the most out of it. From knowing what goals to define to pointing out the flaws that get in the way of success, here’s everything you need to know!
Metrics are a bit of an obsession for businesses. As the saying goes, what can be measured can be managed. And it’s true. But, many people spend more time looking at the wrong metrics and not enough time looking at the right ones. For PPC campaigns, there are particular metrics that must be measured for