How to Use Google Analytics to Track Email Campaigns

If you’re familiar with email marketing, you know how important it is for generating business.  It’s a cost-efficient, actionable way to share your message with readers.  You can get targeted traffic, increased brand awareness, strengthened consumer relationships, and much more.  You want to track email campaigns to determine the success of your efforts.  Keep reading Read more

How to Negotiate An Email Sponsorship

When you need an instant influx of web traffic, try to negotiate an email sponsorship.  Simply, use another brand’s email list to send traffic to your site. This article outlines exactly how to negotiate an email sponsorship. Keep reading to find out more… Read more

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