5 Quick Ways To Use Instagram To Get More Customers

Looking to create more engaging content for Instagram? Here are 5 quick ways to use Instagram to get more customers…

1. Show’em what you got!

The easiest way to use Instagram to get more customers is to show off your product. Include attractive and colorful product shots and showcase how it can and should be used.

Example:

10296632_139450899558977_408078167_a

 

2. Sharing is caring

Encourage your following to post photos of themselves using your product or service. Mark that with a product spacific hashtag to include in the description. Once other users click on the hashtag they can see all the other photos of people using your product. Think of it as photographic Word of Mouth.

Example:

tech_nike_instagram

 

3. Go Under the Hood

One of the most popular content types on Instagram is behind the scenes footage. Give your customers the ability to look behind the scenes and provide a more humanistic view of your brand or business. Most consumers are accustomed to seeing very polished content that reflects how the business views itself. Providing this unique content should resonate well with consumers as they can now see a more personal side of your brand.

Example:

Screen Shot 2014-05-26 at 9.22.18 PM

4. D-I-Y (How-to Videos)

This is quickly becoming a popular trend on Instagram as well. This is a great way to share a product or service while simultaneously providing value by teaching something.

Example:

Screen Shot 2014-05-26 at 9.26.18 PM

5. Bring them to Work 

Show off photos of our office. If you want consumers to trust you, they must know you. There’s no better way to establish trust than inviting them into your workplace.

Example:

Instagram-2

Instagram is still an emerging social medium and you must refine your strategy to keep up with the culture of engagement. Although there are several strategies to follow, it is important that you define your own and see what types of images resonate with your customers. Once you understand your customers’ needs, create visuals that will move them to action.

What brands do you feel are Instagram superstars? How has Instagram helped your business?

 

Photo source: http://blog.business.instagram.com/


  • Hello, Juntae. Instagram is great for showing off physical products with original, high-resolution photos. Does it work for purely digital content (articles, reports, etc.)? I have multiple PDF documents on http://www.alfidicapital.com that I’m trying to push via social media but image-heavy channels like Instagram are probably a poor fit.

    • Hi Anthony,

      I’m not sure is Instagram is the platform for that. A simple hyperlinked image directing users to your PDF may work best. Let me know you thoughts.

      – Juntae

    • Brown

      If you’ve targeted people in your niche as followers on instagram there may be a way. Create an engaging image of the title of your pdf or report and also some tid bits from said reports and pdf as text on image and share on ig, with a call to action to click the link in your bio that you can change at anytime. Be sure to use a landing page to capture emails. I hope this helps Anthony

  • Hello, Juntae. Instagram is great for showing off physical products with original, high-resolution photos. Does it work for purely digital content (articles, reports, etc.)? I have multiple PDF documents on http://www.alfidicapital.com that I’m trying to push via social media but image-heavy channels like Instagram are probably a poor fit.

    • Hi Anthony,

      I’m not sure is Instagram is the platform for that. A simple hyperlinked image directing users to your PDF may work best. Let me know you thoughts.

      – Juntae

    • Brown

      If you’ve targeted people in your niche as followers on instagram there may be a way. Create an engaging image of the title of your pdf or report and also some tid bits from said reports and pdf as text on image and share on ig, with a call to action to click the link in your bio that you can change at anytime. Be sure to use a landing page to capture emails. I hope this helps Anthony

  • Darnell Lockett

    Great article! These are are practical and easy to incorporate ideas. IG can be a very useful platform for expanding your company’s visibility, if you use it right!

    • Hi Darnell,

      Yes Instagram is arguably the best social network to expand your company’s visibility. Thanks for commenting!

      – Juntae

  • Darnell Lockett

    Great article! These are are practical and easy to incorporate ideas. IG can be a very useful platform for expanding your company’s visibility, if you use it right!

    • Hi Darnell,

      Yes Instagram is arguably the best social network to expand your company’s visibility. Thanks for commenting!

      – Juntae

  • Henry Adewusi

    One of my Twitter friend always say.Instagram + followers =more customers and more deep awareness.For me showing up your everyday marketing activities on IG through pix is more valuable especially the products Brands.Nice post JuntaeDeLane.

  • Henry Adewusi

    One of my Twitter friend always say.Instagram + followers =more customers and more deep awareness.For me showing up your everyday marketing activities on IG through pix is more valuable especially the products Brands.Nice post JuntaeDeLane.

  • Great information! Simple but effective tips. Thanks for sharing!

  • Great information! Simple but effective tips. Thanks for sharing!

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