Looking to create more engaging content for Instagram? Here are 5 quick ways to use Instagram to get more customers…
1. Show’em what you got!
The easiest way to use Instagram to get more customers is to show off your product. Include attractive and colorful product shots and showcase how it can and should be used.
2. Sharing is caring
Encourage your following to post photos of themselves using your product or service. Mark that with a product spacific hashtag to include in the description. Once other users click on the hashtag they can see all the other photos of people using your product. Think of it as photographic Word of Mouth.
3. Go Under the Hood
One of the most popular content types on Instagram is behind the scenes footage. Give your customers the ability to look behind the scenes and provide a more humanistic view of your brand or business. Most consumers are accustomed to seeing very polished content that reflects how the business views itself. Providing this unique content should resonate well with consumers as they can now see a more personal side of your brand.
4. D-I-Y (How-to Videos)
This is quickly becoming a popular trend on Instagram as well. This is a great way to share a product or service while simultaneously providing value by teaching something.
5. Bring them to Work
Show off photos of our office. If you want consumers to trust you, they must know you. There’s no better way to establish trust than inviting them into your workplace.
Instagram is still an emerging social medium and you must refine your strategy to keep up with the culture of engagement. Although there are several strategies to follow, it is important that you define your own and see what types of images resonate with your customers. Once you understand your customers’ needs, create visuals that will move them to action.
What brands do you feel are Instagram superstars? How has Instagram helped your business?
Photo source: http://blog.business.instagram.com/