The ABC’s of Digital Branding

Getting started on digital branding can be confusing. By following these simple ABC’s you’ll have a clear idea of just how to go about building a great digital brand. Read more

How to Work With YouTube Influencers

YouTube has become an influencer breeding ground. Consequently, learning the subtle art of working with YouTube influencers is a great way to build your digital brand. If done the right way, it will give your brand the exposure it needs. Keep reading to find out how. Read more

How to Legally Use Images in Your Digital Branding

Getting the right image for your article can feel like wading through a mile of red tape. Copyright laws can be confusing and a fear of lawsuits is overwhelming. Thankfully, there are some basic guidelines for legally using images in your digital brand. Read more

Everything You Need to Know About Facebook Ads

Facebook started out as a fun site for college students and has now grown to include over 1 billion people from every demographic all over the world. As a result, you can use Facebook Ads to target your audience no matter what your offering. But before you begin your Facebook Ad campaign, here’s everything you Read more

Chatbots: Are They Good For Your Digital Brand?

Chatbots are a form of artificial intelligence that is powered by rules and interact with customers through a chat interface. At a time when people are spending more time in messenger apps than social networks, chatbots can be a great way to bridge the gap between a casual observer and an involved customer. Keep reading Read more

How to Create a Brand Identity Guide

Having a brand doesn’t mean you just slap a fancy logo on your webpage. Creating a brand identity guide means that you are always recognizable. By creating a certain tone, style, and visual identity, you are making sure that you have a consistent digital brand. Read more

The Ins & Outs of Our Digital Branding Community

If you are struggling with digital branding, looking for an online community for support, networking, or relationship-building, we’ve got some great news! Our digital branding community is here!   Now, you’ll have a place to interact and connect with us and your peers, on Facebook and LinkedIn. Read more

Work Smarter: A Digital Branding University Review

As traditional digital marketing tactics start to plateau, there’s never been a better time to focus on digital branding.  In this digital branding university review, I’ll show you have to use the community to work smarter before working harder. Read more

How to Use Google Analytics to Track Email Campaigns

If you’re familiar with email marketing, you know how important it is for generating business.  It’s a cost-efficient, actionable way to share your message with readers.  You can get targeted traffic, increased brand awareness, strengthened consumer relationships, and much more.  You want to track email campaigns to determine the success of your efforts.  Keep reading Read more

How to Negotiate An Email Sponsorship

When you need an instant influx of web traffic, try to negotiate an email sponsorship.  Simply, use another brand’s email list to send traffic to your site. This article outlines exactly how to negotiate an email sponsorship. Keep reading to find out more… Read more

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