When we were younger, our parents always taught us to stay away from strangers, not to speak with them, much less, follow them anywhere.
Human beings have been programmed to veer away from strangers. This stranger danger mentality that is ingrained in their minds leads them to reject the things they do not know of. So, the means to effectively work your way through a person’s mind is through familiarity. With the shift in media landscape, familiarity can now be achieved by constantly appearing on people’s computer screens, making your mark in the digital world. This is exactly what digital branding is all about.
Digital Branding is utilizing virtual space to enhance one’s identity, visibility and credibility. It entices more customers to want to get to know your brand more and possibly do business with you. However, to achieve this effective digital branding campaign, you must learn to become more open and reveal a different side of yourself or your organization to people who are interested in working with you. You have to establish a relationship and gain their trust in order for digital branding to actually work. To do this, you can start with the three fundamental aspects.
1) Digital Identity
When you’re making new friends, you do not just go up to them and start making conversation. You first introduce yourself. Similarly, in digital branding, to pique people’s interest, you also have to elaborate on your story. Better yet, tap social media influencers who can tell your story. These influencers have large loyal followings, who if convinced can drive tremendous traffic to your website.
Here are some tips to effectively utilize social media influencers:
a) Make sure they have a good story to tell. Whether it is a good product review or a good customer service experience, a genuine story from these people can influence a wide market.
b) Equip them with samples or visual content that can help them entice more people to support your product.
2) Digital Visibility
Your best friend isn’t your best friend because you met her once in dance school. You managed to keep that relationship alive because you helped each other through all the problems and hardships in life. Similarly, to establish a strong foundation in your relationship with your audience, you should make your presence felt. You can do this through Search Engine Optimization (SEO). Here are some things to focus on to better optimize your website:
a) Quality Content. People search for websites that sound credible and reliable. If your content is comprehensive and well-researched, the chances that people will read your website will significantly increase.
b) Headlines. Make sure that your headline uses relevant keywords. These words should be those that most people use to search, when they are looking for answers on a specific topic. To see how relevant and optimized your words are, you can use the Google Keyword Planner or CoSchedule.
3) Digital Credibility
The true test of friendship is a test of trust. If you prove yourself as someone who can keep a secret and stand by your best friend in her worst times, then your friendship should be rock solid. In digital branding, to establish trust, you must establish credibility. One way to do that is through getting good customer or user reviews. Word of mouth is a very influential tool that can help you boost your revenues. BUT, it can also work against you. A negative review spreads faster than positive.
So, make sure that your customers are satisfied with your product or services. Their loyalty can go a long way.
With these three main components, make your first step. Venture into the digital world and hopefully start building YOUR own brand.