What is YOUR Digital Brand?

When we were younger, our parents always taught us to stay away from strangers, not to speak with them, much less, follow them anywhere.

Human beings have been programmed to veer away from strangers. This stranger danger mentality that is ingrained in their minds leads them to reject the things they do not know of. So, the means to effectively work your way through a person’s mind is through familiarity. With the shift in media landscape, familiarity can now be achieved by constantly appearing on people’s computer screens, making your mark in the digital world. This is exactly what digital branding is all about.

Digital Branding is utilizing virtual space to enhance one’s identity, visibility and credibility. It entices more customers to want to get to know your brand more and possibly do business with you. However, to achieve this effective digital branding campaign, you must learn to become more open and reveal a different side of yourself or your organization to people who are interested in working with you. You have to establish a relationship and gain their trust in order for digital branding to actually work. To do this, you can start with the three fundamental aspects.

See also: 15 Essential Online Tools and Apps for Digital Branders

1) Digital Identity

When you’re making new friends, you do not just go up to them and start making conversation. You first introduce yourself. Similarly, in digital branding, to pique people’s interest, you also have to elaborate on your story. Better yet, tap social media influencers who can tell your story. These influencers have large loyal followings, who if convinced can drive tremendous traffic to your website.

The Instagram Influencer Story PC: LinkedIn (https://www.linkedin.com/company/strutturafine-srl)

Here are some tips to effectively utilize social media influencers:

a) Make sure they have a good story to tell. Whether it is a good product review or a good customer service experience, a genuine story from these people can influence a wide market.

b) Equip them with samples or visual content that can help them entice more people to support your product.

2) Digital Visibility

Your best friend isn’t your best friend because you met her once in dance school. You managed to keep that relationship alive because you helped each other through all the problems and hardships in life. Similarly, to establish a strong foundation in your relationship with your audience, you should make your presence felt. You can do this through Search Engine Optimization (SEO). Here are some things to focus on to better optimize your website:

a) Quality Content. People search for websites that sound credible and reliable. If your content is comprehensive and well-researched, the chances that people will read your website will significantly increase.

b) Headlines. Make sure that your headline uses relevant keywords. These words should be those that most people use to search, when they are looking for answers on a specific topic. To see how relevant and optimized your words are, you can use the Google Keyword Planner or CoSchedule.

CoSchedule: #1 Headline Analyzer

Rating Your Headlines

3) Digital Credibility

The true test of friendship is a test of trust. If you prove yourself as someone who can keep a secret and stand by your best friend in her worst times, then your friendship should be rock solid. In digital branding, to establish trust, you must establish credibility. One way to do that is through getting good customer or user reviews. Word of mouth is a very influential tool that can help you boost your revenues. BUT, it can also work against you. A negative review spreads faster than positive.

Check Your Reviews!
PC: Fine Dining Lovers (https://www.finedininglovers.com/blog/news-trends/bistro-botto-bad-reviews/)

So, make sure that your customers are satisfied with your product or services. Their loyalty can go a long way.

With these three main components, make your first step. Venture into the digital world and hopefully start building YOUR own brand.

Defining Your Digital Branding Goals

Many successful people are known for their “signature outfits.” Steve Jobs had his black mock turtleneck. Mark Zuckerberg uses his grey t-shirt every single day. Barack Obama always appeared in his grey or blue suits. These outfits have become a part of them.

Steve Job’s Signature Outfit
PC: Helium Magazine (http://www.heliummagazine.com/think-different-the-history-of-steve-jobs-signature-look/)

Barrack Obama’s Slick and Classy Black Suit PC: Pagal Parrot (http://www.pagalparrot.com/barack-obama-president-france-petition-obama17.html)

Mark Zuckerberg’s Minimalist Outfit PC: Egitimlist (http://egitimlist.com/klavyeden-sihir-yapabilirsiniz/)

BUT, imagine if these outfits were just dressed on a mannequin. More likely than not, you would take one look at it, and simply walk past it. The outfit would be meaningless without the person wearing it. However, these established people will still be who they are, even if they change their outfit.

Same goes for your business and digital branding goals. Your business goals are your core. They are your Steve Jobs’s, Mark Zuckerbergs or Barack Obamas. Without these business goals to stand as your foundation, anything you do will be for nothing. Your digital branding goals, on the other hand, are your “signature outfits.” They complement your business goals. They further establish your business, bring more attention to it and hopefully increase its revenue. By combining your business and digital branding goals, you can measure how much your digital branding boosts your business.

Digital branding is this tech savvy generation’s new way to penetrate the market. The virtual arena can exponentially grow your business better than traditional marketing would today. Here are some ways it can fully optimize your business.

1. Increase Brand Recognition

A key to establishing a brand is familiarity. Consumers typically choose to purchase brands they have already heard of or seen. They tend to gravitate towards those they know already have a good track record and performs well in the market. By utilizing the digital channels, you can introduce your business to a wider audience and hopefully establish better brand recognition. Here are some digital channels you can use:

a. Email

Email is one of the most powerful yet underappreciated digital channels. Sometimes through your personal interactions with your potential clients, you can easily get their email addresses. You can send them emails once in a while to keep them updated with new products or promotions you may have. This strategy can help you plant your brand in the minds of these prospective customers. However, when using email, you should be cautious. You should not send emails too often, as this can often irritate potential clients, leading them to ignore every email you send them. If you send just about the right number of times, you will most probably reach your customer exactly when they need your products and services and make a sale.

See also: 6 Things that Can Hurt Your Brand

b. Search Engine Optimization (SEO)

As they say, this is the google era. When people need answers to a question, they search it on google or any other search engine. Therefore, when people are looking for a product or service that you can offer, you should appear on the search list. The higher you are on the page, the higher your click through rate and the more likely it is for you to attract prospective clients. Keywords are also very significant as they make it possible for readers to find you.

See also: 5 Ways SEO Can Help Boost Brand Awareness

c. Content Marketing

Once you have established your website and people visit it, it is important that you have good content in there. Not only can your website be centered on your products and services, but it can also include articles, blogs, videos and visuals related to your field. If you share more relevant information about your industry and properly optimize your website, you will appear more in searches. This way, you can have more traffic in your website and at the same time, establish your brand as a respectable and reputable business from the very beginning.

d. Social Media

In today’s generation, people do not only network through person-to-person interaction. They spend most of their time connecting with people through social media websites, such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+ and so many more. Therefore, you can increase brand and product recall by being in their feeds. Even if people do not particularly pay attention to everything on the feeds, they will exhibit greater brand and product recall once they have seen your brand enough times. Moreover, when people on social media starts sharing your products on their personal accounts, you will gain more audiences, who can all be potential supporters of your business.

PC: Pinterest (https://uk.pinterest.com/explore/social-media-demographics/?lp=true)

2. Increase Sales and Revenue

Typically, one of the business goals, most businesses have is to increase their revenue. As the marketing landscape has shifted to the digital scene, so have the business models of most companies. The concept of E-commerce has now reinvented the meaning of shopping or purchasing items. It provides people the convenience of not having to leave their homes when they purchase items. They can also buy at any time and these items will be delivered right at your doorstep. Therefore, to make it more accessible to your customers from all over the world, you can create your own website or e-commerce platform. With your e-commerce platform, whenever you appear in any social media or other digital platforms, potential customers can easily be led back to your website. They can immediately see your items and purchase them.

See also: How to Make Money From Your Digital Brand

As Picasso once said, our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.

So, what’s your game plan? Do you have the tools to do it?

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