The Digital Branding Summit will take place from January 27th to 31st, 2020. It is a five-day virtual conference dedicated to digital branding. During it, more than 50 industry leaders will speak on digital branding and raising brand awareness.
Each day focuses on a specific topic relating to digital branding. These are:
- Identity
- Visibility
- Credibility
- Conversions
- Optimization
So, read on to learn more about the industry leaders who will be speaking on the topic of visibility!
Rob Balasabas: How to Use Video to Build Your Digital Brand
Rob Balasabas is a social media and community strategist at Thinkific. He is also a speaker and YouTube content creator. Balasabas is an expert on using video to build an audience.
In his talk, Balasabas will explore five ways that you can use video to build brand awareness.
SEE ALSO: Why Video Is The Future Of Content Marketing
Pam Perry: Visibility Keynote: 5 Ways to Get Publicity Without Hiring a Publicist
Pam Perry is a publicist. She is the founder of Pam Perry PR. She works with authors, speakers, and entrepreneurs.
Perry teaches how to build a platform and attract major media and publishing contracts. She has also been featured in more than 100 radio and TV programs.
She is the keynote speaker on visibility at the Digital Branding Summit. Perry will teach you what you need to know to build publicity and brand awareness on your own terms.
Depesh Mandalia: The Stupidly Simple 4 Word Strategy To Profitable, Predictable Facebook Ads Success That Works Like Clockwork
Depesh Mandalia is the CEO of SM Commerce, which focuses on Facebook advertising support for small to medium-sized businesses.
Mandalia is also one of the world’s premier Facebook marketing experts. He is an advisor and advocate for Facebook too.
In his talk, he will explore the four-word strategy he has used to scale businesses to well over $100 million. You will be able to apply his winning strategy to any channel. Mandalia will help you make a profit without the usual losses of using Facebook Advertising too.
Stephanie Liu: Lights, Camera, Live: How to Launch Your Facebook Live Show
Stephanie Liu is the host of the Facebook Live show Lights, Camera, LIVE. She helps entrepreneurs use the power of live video.
Liu is also an award-winning digital marketing strategist. She has spoken at Social Media Marketing World, VidCon, and more.
At the Digital Branding Summit, Liu will explain her 10×10 formula for creating irresistible content. You will also leave with 20 inspirational ideas for creating your own Facebook live show too.
Cornelia Cozmiuc: How SEO Can Help You Build a Strong Digital Brand
Cornelia Cozmiuc is the head of content at BrandMentions. A key part of building brand awareness is joining the digital conversation about your brand. BrandMentions is a tool. It helps you know what is being said about you and also your competitors online.
Cozmiuc will explain how SEO and branding support each other. You will learn SEO tactics to drive traffic and raise brand awareness.
She will focus on how smaller brands can use SEO too. Cozmiuc will also show how all brands can use content marketing to find their voice.
Laura Rubinstein: How to Build An Instagram Sales Funnel
Laura Rubinstein is a digital marketer and the founder of Social Buzz Club. Social Buzz Club is the world’s first collaborative content syndication site. It is also a pay-it-forward social media marketing tool.
Have you ever wondered why some Instagram accounts thrive and others don’t? Then you don’t want to miss Rubinstein’s talk.
You will discover how to develop, position and grow your brand on Instagram. You will know how to raise brand awareness. This results in leads and sales.
Megan Powers: Using Events to Build your Digital Brand
Megan Powers is the founder and strategist of Powers of Marketing. Powers of Marketing focuses on developing internal and external communication. Powers has more than two decades of experience as well. This includes marketing, sales, hospitality, and the meetings and events industries.
It’s no secret that a great business is built on great relationships. During her talk, Powers will explore how meetings and events make relationships. This is why they should be a core part of your marketing strategy. You will learn about using events to build your brand too.
SEE ALSO: 5 Digital Branding Ideas for Live Events
Lee Odden: Break Free of Boring B2B with Influencers & Experiences
Lee Odden is the CEO and co-founder of TopRank Marketing. He is a strategist, author, and also speaker. Odden has been recognized by the Wall Street Journal and The Economist.
Odden’s talk is about making business marketing engaging. This is how brands stand out in a crowded digital space. You will learn to pick the best interactive formats for B2B marketing too. Learn how to work with the right influencers as well. Also, get the most out of their content.
Mike Allton: Creating The Ultimate Ambassador Program to Build Brand Visibility
Mike Allton is a brand evangelist at Agorapulse. He is also a speaker and an award-winning blogger. Allton helps others learn to use the power of blogging to meet their digital goals.
Allton will show you how to identify the right influencers for your brand. Then you make them a part of your marketing strategy with a powerful Ambassador Program.
Chad Pollitt: How to Eliminate Paid Media Waste in Content Distribution Using AI Across Industries
Chad Pollitt is the VP of Marketing at inPowered. He is an author, speaker, and marketing thought leader.
His books include The Step-By-Step Guide to Native Content Amplification and Everything You Need to Know About Marketing Analytics and Artificial Intelligence.
It’s a well-known fact that online paid media is commonly full of waste and fraud. Pollitt’s talk uses benchmark data from a few industries to show marketers how they can lessen marketing waste. It also takes a deep dive into the role of AI in content marketing.
Nick Myers: Give Your Brand A Voice Using AI, Alexa, and Google Assistant
Nick Myers is the Founder and CEO of RedFox AI. RedFox AI helps businesses figure out where AI and voice fit into their strategy. The internet is becoming more and more vocally-centered. So, focusing on voice and AI is key.
His presentation explores the present and future of voice and AI. You will learn how your business can use them too. Myers will explain how to optimize your existing content for voice. He will also show how many brands are already making it happen.
Brynne Tillman: Mastering LinkedIn for Social Selling
Brynne Tillman is the CEO of Social Sales Link. She is also the author of the book The LinkedIn Sales Playbook, a Tactical Guide to Social Selling.
Tillman’s talk will cover how to know who in a network to get in contact with first. You will also learn how to run networking meetings that lead to introductions. She will also explore ways to get your brand in front of all the stakeholders inside of a company
Final Thoughts
The Digital Marketing Summit is the first-ever event of its kind. It will be an exciting event too. This digital conference will cover the ins and outs of digital branding and building brand awareness. Whether you are new to the industry or not, it has something for everyone!
Our speakers are longtime experts with diverse skillsets. They have so much to offer! So, you don’t want to miss out.
And since it is an online event, it is easy to attend too. All you have to do is sign up and log on! As such, it is open to the global digital branding community.
Which speakers are you most excited to see at the Digital Branding Summit? Let us know below!
So, sign up for an All-Access Pass to the Summit here!
