Video Is the New Face of Content Marketing

Video is the new face of content marketing and those who include video in their digital marketing strategies are seeing greater engagements with target consumers.

Twitter revolutionized the way in which we communicate by limiting our communications to 140 characters. This limitation complemented the shortened attention span of consumers by forcing users to be concise. As a result, consumers were able to quickly obtain and comprehend the message.

Today, video is becoming the new way to reach consumers as visual information is processed much faster than text. And the faster your consumers retain your marketing messages, the less you’ll have to market to them.

Video is becoming the new face of content marketing and the infographic created by the Infographic Design Team highlights stats that explain why the influence of videos is on the rise.

Video Is the New Face of Content Marketing

Stats that predict the rising influence of videos (feel free to tweet the ones you like):

  • 44% of U.S. email marketers report increased engagement rates in messages containing video.
  • 25% of viewing time of streaming video on tablets is spent with content more than 60 minutes long.
  • 13% of online video ads run less than 15 seconds.
  • 36% of online video ads run longer than 30 seconds.
  • 79% of in-stream online video ads are watched to their midpoints.
  • 72% of in-stream online video ads are watched to their completions.
  • U.S. digital video ad spending will nearly double in only 4 years, climbing from $4.14 billion this year to $8.04 billion in 2016.
  • The video CPM for mistier sites and placements this year is approximately $25 and reaches nearly $33 for premium destinations.
  • Text-based display ads are actually growing at a faster pace than rich media ads (both more then 16%).

Interactive preroll outperforms regular preroll when it comes to lifting brand awareness, message association, and purchase intent.

  • 48% of U.S. mobile users prefer mobile video ads related to the content of the video clips being watched.
  • 65% of online B2C marketers use YouTube compared to 61% for B2B.

 

Juntae-DeLane-Video-Is-the-New-Face-Content-Marketing

How are you using video in your marketing campaigns?


  • Moustapha Diack

    But is it organic anymore ?

    • That depends on the social network and its business model.

      • Moustapha Diack

        That’ makes Instagram, Youtube, ( Snapchat?) and Facebook the next big content marketing places?

        • I think you’re on to something 😉

          • Moustapha Diack

            Since I have some of your attention ! I’d like to make an interview of you as one of my first articles on the website of my new company. How could I do to make this happen?

  • Moustapha Diack

    But is it organic anymore ?

    • That depends on the social network and its business model.

      • Moustapha Diack

        That’ makes Instagram, Youtube, ( Snapchat?) and Facebook the next big content marketing places?

        • I think you’re on to something 😉

          • Moustapha Diack

            Since I have some of your attention ! I’d like to make an interview of you as one of my first articles on the website of my new company. How could I do to make this happen?

  • I see the value of video marketing for products, but on the fence for service based companies that mostly provide B2B, any insights?

    • Perhaps not at the beginning of the marketing funnel (i.e. creating awareness) but video testimonials of other satisfied customers using your product or service (during the trial phase) could help.Thanks for commenting.

    • amir bazrafshan

      I think there is definitely application for video in b2b at all stages of the funnel. You can use video to build awareness, quality and convert leads. We are doing more and more in service based companies too, especially large globals

  • I see the value of video marketing for products, but on the fence for service based companies that mostly provide B2B, any insights?

    • Perhaps not at the beginning of the marketing funnel (i.e. creating awareness) but video testimonials of other satisfied customers using your product or service (during the trial phase) could help.Thanks for commenting.

    • amir bazrafshan

      I think there is definitely application for video in b2b at all stages of the funnel. You can use video to build awareness, quality and convert leads. We are doing more and more in service based companies too, especially large globals

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