The Psychology of Sharing

Creating shareable content is critical to any content marketing strategy. Understanding the psychology of sharing, however, should be a priority when creating viral content.

Thankfully, the folks at Statpro developed an infographic that outlines the psychology of sharing.

The Psychology of Sharing

 

Hipster – Less likely than other sharers to use email for sharing content. These sharers are creative young and popular.

Careerist – These sharers are savvy business networkers and are more likely to share content on LinkedIn.

Altruist – These sharers are helpful, reliable, thoughtful, connected and only use email to share.

Selective – These sharers are resourceful, careful and thoughtful. They share informative content via social networks as well as by email.

Boomerangs – These sharers share information to get a reaction and to feel validated. They are empowered by social media and tend to use both Twitter and Facebook.

Connectors – These sharers are creative, relaxed, thoughtful and use social media as a tool to organize their social lives offline.

We all share for different reasons…

  • 25% of Facebook users don’t bother with privacy settings.
  • Two new members join LinkedIn every second.
  • YouTube reaches more U.S. adults aged 18-34 than any cable network.
  • 90% of content is generated by 2% of Twitter users.
  • Over 150 million Instagram users.
  • 50% of Pinterest users have children and 80% of users are women.

How we share

You

  • 23% of users check Facebook 5 or more times per day.
  • 94% of users use Facebook and Instagram on mobile.
  • 54% of users use Twitter and YouTube on mobile.
  • 55-64 age bracket is the fastest growing demographic on Twitter.
  • 189 Million Facebook users are ‘mobile only’.

Your CEO

  • 32% of Fortune 500 CEOs have at least one profile on a social network. 68% have no social presence whatsoever.
  • CEOs using social media for customer communication will grow from 16% in 2012 to 57% by 2017.
  • 140 Fortune 500 CEOs on LinkedIn.
  • 90% of executives check their inboxes regularly.

Your Company

  • 1 Million websites are integrated with Facebook.
  • 67% of Twitter users are far more likely to buy from the brands they follow on Twitter.
  • 85% of people feel more connected to a business when following them.
  • 82% of buyers say they trust a company more when its CEO is active in social media.

Infographic

Psychology of Sharing Infographic