Kim Claditis is co-founder of Bridge Street Branding, a brand development firm specializing in strategy, branding & communications. She holds a BBA from the University of WI-Eau Claire & an MBA from Marquette University.
Conversations, communications, and actions all contribute to how your brand is perceived. Recognizing this is key to managing your brand and maximizing its potential. Here’s a closer look at 5 ways to protect your brand image.