Being a Google power user is more important to marketers than consumers. Keep reading to find out how you can become a power user and why it is essential…
WhoIsHostingThis created an infographic that shows various tips and tricks for successfully searching on Google.
Why is this important?
- You can use these tips when creating content for your marketing campaign.
- Some of these search techniques can be used for other social media search sites.
- You need to understand how consumers are searching to ensure they find information about your brand or organization.
How To Be A Google Power User
Google doesn’t usually recognize punctuation and grammar. However, punctuation and symbols that do work in Google search include:
+: when searching for things such as blood type.
@: when searching for social tags.
&: when searching for strongly connected ideas and phrases.
%: when searching for percent values.
$: when searching for prices.
#: when searching for trending topics that use hashtags.
-: when searching for words that are strongly connected.
Google Search Tricks – A useful app for enhancing your Google searches and getting the most from the search engine.
Google Images – Lets you search for images related to a particular word or phrase. You can also upload or link to an image to find out more about it, or similar images.
Google Goggles – Lets you search the Web using your mobile phone’s camera instead of words. Simply take a picture of the item you want to search for, and look at the results.
Google Trends – Lets you explore trending search topics on Google and see what other people are searching for.
Google Books – Lets you search and preview books from millions of publishers around the world.
Google Scholar – Lets you search for theses, abstracts and articles.