According to the ‘State of Search Marketing Report’ by Econsultancy, 74% companies and 82% agencies surveyed said that social media is highly integrated into their link building strategy. Social media link building is a foreign concept to some businesses, but the stats are a good way to convince them that they are missing out on
Recently, Instagram has announced a new feature for celebrities and publishers to label sponsored posts. Recent lawsuits and issues with labeling sponsored content have forced Instagram’s hand in this debate. Today’s post is going to share why the Instagram sponsored post label is great for your digital branding.
Influencers are storytellers for the digital age. They have built followings with their ability to tell stories that resonate with their audiences. Brands can leverage influencers’ expertise to achieve business goals by forming mutually beneficial partnerships. Here are 7 easy steps for a successful influencer program.
If a tree falls in an empty forest does it make a sound? Sure it does, but who cares? If you don’t want your content to suffer the same fate as a dying tree, you need social media influencers to promote it.