If you want to get noticed on LinkedIn, you must execute the same tactics you would in the real world. You must convey your value in a way that attracts new customers, clients, and leads.
Branding is a necessity. It is especially necessary when you are changing careers. Develop your personal brand during a career switch to communicate to employers (or clients) you are the best choice.
Have you been faced with a situation where it was tough to articulate what you do?
Do you sometimes find yourself with your nose pressed against the window of the latest five-star gastropub, longingly watching the business VIPs entertain their clients over hundred-dollar bowls of organic, grass-fed antelope stew?