How to Marry Google Analytics to Social Media

There are several tools you can use to track social media engagements. Here is a free tactic to get more insight into how social media is contributing to your revenue. In this article, I’ll walk you through how to marry Google Analytics to social media so you can enhance your digital branding efforts. Read more

How to Measure Digital Branding ROI

The digital platform is often the first introduction a consumer has with a brand. Whether you’re brand new to digital or experienced with it, measuring your Digital Branding ROI is the key to understanding how your digital brand is impacting your sales, revenue, and conversions. Read more

The Correct Way To Analyze Your Social Media ROI

Social Media is a great platform for marketing, but only if you understand it.  You must understand and be able to analyze your social media ROI to get anything out of it.  Here’s how you do it. Read more

3 Reasons Metrics Matter for Successful PPC Campaigns

Metrics are a bit of an obsession for businesses. As the saying goes, what can be measured can be managed. And it’s true. But, many people spend more time looking at the wrong metrics and not enough time looking at the right ones. For PPC campaigns, there are particular metrics that must be measured for Read more

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