We all understand the importance of having healthy relationships in our lives. But, we may often forget how healthy relationships impact our businesses. Of all the success metrics, if we measure brands the way we measure healthy relationships, we can easily outperform the competition. That’s why you should understand the reasons why consumers view brands
Social Media Monitoring and the Internet are to become your best friends as an entrepreneur. They are the key to getting your first customer and keeping them. It’s how you reach out to them and share your ideas, products, and services. Here’s how to do it.
Loving your customers is an art that smaller businesses have a better chance of mastering.
Marketing processes, skills, and technology will look different by the year 2020. Not every marketer can win.
How to create buyer personas is a question you’ll ask when you find the need to take your marketing communications to the next level.
In business, we are naturally positioned to think the “customer is always right”. Is this true?
Let’s face it, your customers are ignoring your banner ads, video ads, and sponsored search results.
Marketing smarter means developing the best content that will galvanize your audience. But, before this can happen, you must test your marketing campaigns.
Dr. Robert Cialdini developed an infographic which displays six scientifically validated principles of persuasion.