Sometimes brands use highly controversial branding campaigns, and through social sharing, the campaign manages to popularize the brand above expectations. But sometimes, this controversy destroys the brand’s positive image. Find out if controversial branding campaigns are right for your business.
Social media is a huge part of any digital branding campaign: without it, nobody knows. From knowing how to extend to the farthest reaches of your audience to grabbing and retaining the attention of your audience, here are 7 useful social media techniques for your branding campaign, regardless of the niche or message.