• Your online personal BIO and brand is going to become ever more important both in employment, personal engagement (read dating) and work meetings. If you think people will not search your name in google, check you on linkedin, facebook, twitter etc then you are foolhardy! Have you ever looked someone up you just met or are about to meet? More and more people do and millennials and the Z generation will take it as granted to do this. Search your name in google, look at your online profiles with open eyes and think how does it represent you How do you come across to someone who doesn’t know you? Are you represented well and genuine to who you are ?