Everyone wants to be liked. Nearly every brand attempts to be personable on social media. So, how can a brand be liked?
Hate it or love it, one anecdotal way to determine this is by the number of likes on Facebook. Dan Zarella conducted research to find out exactly how to be “liked” on Facebook—a lot. Below is an infographic created by Dan that outlines how to get more “likes” on Facebook.
Interesting facts to note are:
- Sharing on Facebook increases on posts with around 450 characters.
- Some say there is no “I” in team. It looks like that doesn’t apply to Facebook postings. If you say “I” or “Me” then you will garner more Facebook likes. Perhaps this is due to the personal nature of social media and particularly Facebook. Naturally, people use the site to cultivate personal relationships and such posts perform well in this environment.
- As marketers, we all know (or should know) to K.I.S.S. or keep it simple stupid when communicating with consumers. Based on research conducted by Zarella, this may no longer apply within Facebook. In fact an 800 character post can get as many likes as one with 90! Perhaps this is due to the saturation of users timelines with short messages and photos. Conversely, users may find longer posts more appealing now than usual. Is that true? Let me know your thoughts in the comment section…
Without further ado. Here’s the infographic:
Let me know your thoughts.